25/06/2021 David Heyman-Backed Palm NFT Studio Hires Vice Media Group’s Straith Schreder As Creative Director
Palm NFT Studio, whose founding partners include film producer and owner of Heyday Films, David Heyman, and the founder of leading art house publisher HENI Group, has named Straith Schreder to the new role of executive creative director.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
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Who Is The Creator 2
The idea for this piece was borne out of a tweet of mine that caused a bit of a stir. I’d posted a link to a blog article I’d written a number of months previous titled ‘Who is the Creator’ discussing various types of creative collaborations and why I hire people to work on my animations. It generated a lot of debate around creation and attribution with the community split on whether it’s right or wrong for an artist to hire other professionals to help them realize their art projects.
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I decided there was one artist in the space who could add huge value to this idea on levels that none other could and so I gathered my courage and contacted the great José Delbo to ask him if he’d be interested in a very unique collaboration. I explained to him that to make this piece ‘work’ he couldn't have any say in what I produced and moreover, he wouldn’t even be allowed to see the animation until it was dropped on MakersPlace. To my surprise, Mr Delbo agreed to my proposal.
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10-second loop, 30 fps.
Created using Cinema4D, X-Particles, TurbulenceFD, Redshift, and After Effects.