16/06/2021 The ‘Baby Birkin’ NFT and the legal scrutiny on digital fashion

A “Baby Birkin” NFT, which was an animation of a baby growing in an Hermès Birkin bag, recently sold in a Basic.Space auction for the equivalent of $23,500. The artistic NFT, created by Los Angeles-based creatives Mason Rothschild and Eric Ramirez, was intended to be a play on the handbag’s sought-after standing in pop culture, and its sale price dwarfs the estimated $9,500 price of the 25-centimetre “baby” Birkins sold by Hermès. Despite the NFT borrowing the iconic Birkin name and style, Hermès had no affiliation with — and saw no revenue from — the sale.