06/08/2021 Fortune is dropping its latest cover as NFTs

Fortune is selling 256 limited edition NFTs of its latest cover art, plus three special editions, designed by the artist pplpleaser.

When we at Fortune were discussing the possibility of publishing a crypto-themed issue, there was no doubt about who should design the coverpplpleasr, the graphic artist whose work has defined the look of the “decentralized finance” movement. (She ranked No. 5 on Fortune’s inaugural NFTy 50 list of the industry’s top influencers.)

For the August/September 2021 issue, titled “Crypto vs. Wall Street,” pplpleasr depicted the down-the-rabbit-hole world of so-called DeFi in all its playful vitality. Mascots of popular projects—like Uniswap (the unicorn), Aave (ghost), and MetaMask (fox)—are partying on the cover alongside various crypto influencers. An Alice-in-Wonderland-like crypto-portal towers above the legacy financial system, dwarfing silhouettes of banks, skyscrapers, and the iconic stock market bull. It’s a stunning—and statement-making—piece.

The message? Crypto is here, whether or not Wall Street is prepared for it.

True to her nom de pixel, pplpleasr pleas’d the ppl. Based on the cover’s ecstatic reception, we decided to mint 256 limited editions of pplpleasr’s animated art as non-fungible tokens, or NFTs. The number is a nod to the 256 bits that make up the cryptographic keys associated with cryptocurrencies such as Bitcoin and Ether. The NFTs will sell at a fixed price of 1 Ether (ETH) each, rather than auctioning off a single, one-of-a-kind NFT for a large sum, and thereby giving more people access to the series.

In addition to supporting democratization, we believe in the power of open markets, cutting edge tech, and fun—so, as an added perk, we worked with the tech wizards at Manifold on custom smart contracts to enhance the bidding experience for three additional, rarer NFTs. These bonus versions feature more in-depth graphics, and they are programmed to react to a certain list of “buyer” Ethereum addresses.

Here’s how it works. If a bid comes from one of the listed buyer’s addresses, the NFT will update to a special edition artwork designed specifically for the target buyer. If a non-targeted buyer out-bids a targeted one, then the NFT reverts to its original artwork. In case you find that confusing, pplpleasr has a lucid video explanation here.

Bottom line: This is a crazy experiment and even we don’t know what’s going to happen.

What is clear to us is, however, that decentralization and digitization are profound forces that are fundamentally reshaping the world of business—and beyond. We believe the technology behind NFTs could shift power away from an oligopoly of corporate giants and back into the hands of creators and fans alike. It has the potential to be a great equalizer.

If you want to join Fortune for the journey, we are dropping our first-ever NFTs on the marketplace OpenSea on Friday starting at 12 p.m. ET. The auction is set to last through Monday at 9 p.m. ET. You can place a bid, or watch the action, here.

At Fortune, home of the Fortune 500 list, we don’t just chronicle big industrial transformations. We live them.

Robert Hackett
@rhhackett
[email protected]

Arts

https://fortune.com/2021/08/05/nft-drop-pplpleasr-cover-art-opensea-auction-ethereum/amp/

Interesting NFTs
Mars House
Mars House is the first NFT digital house in the world. Upon purchase of Mars House NFT, 3D files will be sent to the new owner by Krista Kim Studio Inc. for file upload to the owner’s Metaverse. Technical support for Mars House integration on Metaverse is provided. (Architectural Digest, March 14, 2021) “Kim ventured into NFTs while exploring meditative design during quarantine; her hope was to use the influx of digital life as an opportunity to promote wellbeing. Comprised entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass furniture-makers in Italy, as well as through MicroLED screen technology. Kim also has a strong visions the art being projected, as well. “Everyone should install an LED wall in their house for NFT art.” says the artist. “ This is the future, and Mars House demonstrates the beauty of that possibility.” The owner is in agreement to the following terms and conditions upon purchase of Mars House (hereby referred to as Mars House NFT): The collector agrees to own one copy of Mars House NFT on a single Metaverse platform. The collector is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio Inc. will provide technical support to upload and integrate Mars House NFT on a Metaverse platform. If/when Mars House is resold, the collector is required to delete all Mars House NFT 3D file(s) from his/her Metaverse, and provide verification of deletion to Krista Kim Studio Inc. before new 3D files are transferred to the new owner by the artist. The new owner is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio will send Mars House NFT 3D files directly to the new owner and provide support for Metaverse integration. This verified ownership transfer system will be appointed to Krista Kim Studio Inc. trusteeship, after 40 years of the date of the sale. Krista Kim Studio Inc. retains ownership of Mars House NFT copyright. All rights reserved. All reproductions of Mars House (NFT) in both digital and physical formats, are restricted. Mars House NFT physical furniture pieces, made of tempered printed glass in Italy, may be commissioned by the collector as NFT physical pieces.
Looked is not a reason #1/3
Your head turns away: O the new love! Your head turns back, - O the new love!
Her Mind Had Gone Out For A Stroll & Fallen Down The Rabbit Hole
Her Mind Had Gone Out For A Stroll & Fallen Down The Rabbit Hole' is the first programmable piece of art by Kitty Bast. The owner constructs, modifies & tattoos their very own Doll Lady... Is she falling down a rabbit hole, lost in a sea of cats or gazing into the unknown void? Do you like Pink Ladies or Lilac Ladies? Or do you pick the Wild Card? There's always a wild side to an innocent doll face. Is she obsessed with crypto ponies or crypto kitties? Or does she have an insatiable desire for Mr. Honey Badger. Come inside and have a nice cup of NFTea with the bunnies. Is your lady chained to the blockhain? Does your lady shed Bitcoin tears or ETH tears? Does your doll face don a Rotten Heart? Do you HODL to the Moon to meet the ETH Kitty? Do you have an obsession for cyborgs or Puddin'? Would you like a slice of Death by Pink? Is The Cat's Eye green or golden? Little trolls with mini daggers not included. The cheshire cat might trade you his ears for your goggles. Modifications of the Host. How long is forever? Sometimes, just one second.
Hairy
hairy by Steve Aoki x Antoni Tudisco. Comes with Infinite Objects screen!
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By OthersideDeployer