01/08/2021 Coca-Cola to launch NFTs in Decentraland

coca-cola nft non fungible token

Avatar developer Tafi has partnered with Coca-Cola to launch branded virtual wearables as non-fungible tokens (NFTs), including a ‘wearable’ jacket for avatars in the Decentraland metaverse. This will be Coca-Cola’s first NFT collection and is a celebration of International Friendship Day. Proceeds of the auction will go towards the Special Olympics

The NFT is a “Coca-Cola Friendship Box” inspired by vending machines. Inside the box there are three unique NFTs: a branded bubble jacket, a sound visualizer (such as the sound of a bottle opening or a beverage being poured over ice), and friendship card inspired by the collectible trading cards launched by Coca-Cola in the 1940s. The boxes include additional prizes to be unveiled when opened.

One feature specific to this NFT launch is that the digital assets can be worn within the virtual world Decentraland. Coca-Cola will even host a “Rooftop Party” on the platform to celebrate the launch.  

“Coca-Cola is one of the most collectible brands in the world, sharing its rich heritage with consumers through simple moments of joy for decades,” said Selman Careaga, President, Global Coca-Cola Trademark. “We are excited to share our first NFTs with the metaverse where new friendships are being forged in new ways in new worlds, in celebration of International Friendship Day and in support of our longstanding friend and partner, Special Olympics.”

Meanwhile, Tafi has an avatar creation platform and partners with brands to develop avatars, avatar clothing, and NFT collections. The company has partnerships with Samsung for AR Emoji’s clothing, VRChat for in-chat avatars, and clothing brand Champions for NFTs, among others. 

The NFTs launched in partnership with Coca-Cola were developed alongside creative agency Virtue and will be auctioned on marketplace OpenSea for 92 hours beginning on July 30. 

This is Coca-Cola’s first use of blockchain to enhance engagement and brand awareness in virtual worlds. Coke One North America (CONA), a company that is independent of Coca-Cola but handles its bottling, has previously used the technology to address logistical matters such as the bottling supply chain. CONA announced last year it was to trial public Ethereum blockchain technology Baseline Protocol, and it invested in digital asset payments platform Centrapay for vending machine transactions. 

Arts

https://www.ledgerinsights.com/coca-cola-to-launch-nfts-in-decentraland/

Interesting NFTs
The Cash Tape #13/25
Unsigned Hype! Exclusive, high-quality audio cassette recording of hypnotic affirmations for financial abundance and prosperity.
Who is Satoshi Nakamoto?
"Who is Satoshi Nakamoto?" is dedicated to the mysterious creation of Bitcoin, and acts as the showcase artwork within Javier Arrés’ exploratory series "Bitcoin, The Origin". "Who is the creator of Bitcoin?" The artist, Arrés, explores this question, and the feelings of doubt and mystery that accompany it, through his unique artistic language. An unknown, an enigma. It should be remembered that the name Satoshi Nakamoto is a pseudonym of Bitcoin's author or authors and gives us little insight into its true creator. For this Visual Toy, Arrés uses the signature claw machine, his famous half-operation, to symbolize our collective ignorance and unconfirmed belief: As soon as it has the stuffed animal within its grasp and appears to have solved the puzzle, the animal escapes again, and again. At present, there are three more public and studied possibilities who are either believed to be the creators of the currency or who directly claim the creation of it. It may be all or none of them, yet these three personalities leave us clues which are an important part of this interesting enigma. For this moment, it will remain unknown... In this artwork, Arrés elevates the claw machine from the apparatus, to an iconic pop art object serving as an important element to the Bitcoin creation narrative. Action is everywhere, with each movement serving an iconographical or metaphorical purpose related directly to cryptocurrency: Various ups and downs, roller coasters, mining points, robot, coins and more speak to a sense of hope, risk, mystery, randomness and possibility of pay out. Hundreds of manically thought out details make this creation one of the artist’s most complex Visual Toys to date. ------- "Bitcoin, The Origin" is a set of two Visual Toys, titled "Who is Satoshi Nakamoto" and "It’s Alive!" which reflect and explore the mystery and enigmas behind the creation of Bitcoin. Arrés presents these proposals to us in his signature style, full of iconography, fantasy, maniacal animations and a panoply of details (both subtle and overt) which simultaneously fascinate, hypnotize, and narrate this historical milestone through the singular vision of the artist. Through this series, Arrés freezes a crucial moment of cryptocurrency history, taking a still photo under his vision and turning it into two unique crypto artworks. ---- More info about Javier Arrés: https://javierarres.com/about.html
#77075
By OthersideDeployer
Who's in control?
In a society where everyone wants to control everyone, who's in control? "Who's in control?" is a mirror of a controlling society, a futuristic vision of a current reality. Artwork with three different states in all Layers (day, night and sunset) allows owners to make different combinations and show who is in control of this artwork! *** Scanning this artwork with the ARize app [https://arize.io/] will trigger an AR video experience*** ***Music used in the videoart by Midranger (feat. Holly Drummond) - "Unrequited" ***
Cat in A bag
*waves*! I'm Cat in A bag. I'm a Dispensary Clerk by day, and I like sleeping in fresh laundry by night. I once groomed a platypus. I don't like to talk about it. It's pawesome to meet you!