16/06/2021 Fox TV Puts $100M Behind Its NFT-Driven Blockchain Experiment

New details were provided on the NFT project involving “Rick and Morty” creator Dan Harmon.

(Vivien Killilea/Getty Images for Adult Swim)
Nate DiCamillo

Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.

Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.

The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.

Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.

Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.

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“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.


NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.

More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.

Said Bento Box CEO Scott Greenberg:

“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
Arts

https://www.coindesk.com/fox-tv-puts-100m-behind-its-nft-driven-blockchain-experiment

Interesting NFTs
Hell Riders
A still image NFT. Exclusive to makersplace. February 2020.
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Heyo! I'm G5 Royal Serpent. In high school, I was voted school jock. My friends describe me as "wondrous." It's... accurate. I hope you like kitten around as much as I do!
Mars House
Mars House is the first NFT digital house in the world. Upon purchase of Mars House NFT, 3D files will be sent to the new owner by Krista Kim Studio Inc. for file upload to the owner’s Metaverse. Technical support for Mars House integration on Metaverse is provided. (Architectural Digest, March 14, 2021) “Kim ventured into NFTs while exploring meditative design during quarantine; her hope was to use the influx of digital life as an opportunity to promote wellbeing. Comprised entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass furniture-makers in Italy, as well as through MicroLED screen technology. Kim also has a strong visions the art being projected, as well. “Everyone should install an LED wall in their house for NFT art.” says the artist. “ This is the future, and Mars House demonstrates the beauty of that possibility.” The owner is in agreement to the following terms and conditions upon purchase of Mars House (hereby referred to as Mars House NFT): The collector agrees to own one copy of Mars House NFT on a single Metaverse platform. The collector is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio Inc. will provide technical support to upload and integrate Mars House NFT on a Metaverse platform. If/when Mars House is resold, the collector is required to delete all Mars House NFT 3D file(s) from his/her Metaverse, and provide verification of deletion to Krista Kim Studio Inc. before new 3D files are transferred to the new owner by the artist. The new owner is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio will send Mars House NFT 3D files directly to the new owner and provide support for Metaverse integration. This verified ownership transfer system will be appointed to Krista Kim Studio Inc. trusteeship, after 40 years of the date of the sale. Krista Kim Studio Inc. retains ownership of Mars House NFT copyright. All rights reserved. All reproductions of Mars House (NFT) in both digital and physical formats, are restricted. Mars House NFT physical furniture pieces, made of tempered printed glass in Italy, may be commissioned by the collector as NFT physical pieces.
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Artist notes: the halving ceremony is the most unusual part of modern bitcoin production in which the owners bet on how efficiently an alpha can inseminate the market.
#67002
By OthersideDeployer