16/06/2021 Fox TV Puts $100M Behind Its NFT-Driven Blockchain Experiment
New details were provided on the NFT project involving “Rick and Morty” creator Dan Harmon.
(Vivien Killilea/Getty Images for Adult Swim)
Nate DiCamillo
Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.
Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.
“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.
NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.
More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.
Said Bento Box CEO Scott Greenberg:
“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
(Vivien Killilea/Getty Images for Adult Swim)
Nate DiCamillo
Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.
Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.
“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.
NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.
More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.
Said Bento Box CEO Scott Greenberg:
“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
Arts
(1)
(1)
https://www.coindesk.com/fox-tv-puts-100m-behind-its-nft-driven-blockchain-experiment
Interesting NFTs
#75018
By
OthersideDeployer
CryptoPunk #8857
The CryptoPunks are 10,000 uniquely generated characters. No two are exactly alike, and each one of them can be officially owned by a single person on the Ethereum blockchain. Originally, they could be claimed for free by anybody with an Ethereum wallet, but all 10,000 were quickly claimed. Now they must be purchased from someone via the marketplace that's also embedded in the blockchain.
taro
conceptual art. drawing and digitally processed
The Scion
A young figure caught in a moment of distraction, aware only ephemerally of his unconscious being, as it engages in psychological and psychedelic layer spaces. His right arm casually cradles a moray eel; the figure is comfortable but not truly aware of the potentials for danger in such negligence. His shirt reads “Bello” in Pokemon style font, harkening back to a childhood straddling the millennial threshold. To his right side, out of the unconscious deep, shrouded alien heads propagate as a fractal totem, each new iteration a more sophisticated rendering of emotional masking over the cold mystery of the greys.
As the scion of the Budgie-Sattva, the young man, in his distraction, is also simultaneously aware of higher levels of self discovery. To his left a psychological topology sets beneath the oracle side of an 8 ball ,hovering; its message a purest concept of acceptance. The “Scion” lettering is in 80’s HeMan style bold declaration. The lower right side of the painting is like a hybrid of melon, feathers, and seeds. The crystals in the background bring light; conducted, refracted, reflected, and dispersed, to balance the dark shadow of the figure’s physical body.
The aura of the scion succeeds in layers to point, with a finger, and the crown chakra, toward a center of a mandala existing as nigh pure application of strokes, in essence painterly abstraction, but also revealing hints of the Aura of migraine, and the bi-hemispherical nature of the brain–noting concerns of the possibility of inherited mental disease. Yet the flourish of chakra as it sets against that center is robust, active, coherent, and reveling against all fear.
Fundamentally, the piece speaks to the activation of one’s potential to begin to “Know Thyself”, and find greater awareness out of the enigmas of the mind–as an inculcated seed given to the rich soil of one’s own birthright.
Cutie pie
What's up! I'm Cutie pie. All you need to know about me is I hate apple pie with a passion. My secret indulgence is cereal. I hope we can be annoying friends.