Digital marketing company Vinco Ventures, Inc. (BBIG) focuses on sourcing, design, sales, fulfillment, and shipping services in North America, the Asia Pacific, and Europe. Shares of the Bethlehem, Pa.-based digital media merger and acquisition company have rallied 187% in price over the past five days, driven by the meme stock craze.

As investor chatrooms like StockTwits and Reddit’s r/wallstreetbets light up with BBIG’s mention, along with other new meme names, the NFT stock has more than doubled in price from last week. Also, the strategic launch of its E-NFT platform and its planned Lomotif acquisition have helped the stock soar 149.5% over the past three months.

However, the company reported disappointing second-quarter earnings results. In addition, its expanding operating expenses and losses and uncertainty surrounding the NFT space could cause its shares to retreat in the near term.

Here is what we think could influence BBIG’s performance in the near term:

Acquisition of Lomotif

Through the joint venture entity ZVV Media, BBIG acquired an 80% interest in Lomotif Private Limited, the owner of short-form video platform Lomotif. The acquisition of Lomotif should strengthen the company’s position in the digital media and entertainment industry and enhance its offerings. However, since financial details have not yet been revealed, the deal's uncertainty could raise investors’ anxiety. In addition, although robust user growth of Lomotif could bode well for the stock, the hefty costs associated with the acquisition could negatively impact its business.