03/12/2021 How a Collection of 1M Music NFTs Could Mint the Next Platinum Record

Deadmau5 and Portugal. The Man are debuting NFTs of their new single at Miami’s Art Basel festival.


The artists rolled into Miami with a wrapped bus touting their new NFT project. (Eli Tan/CoinDesk)

MIAMI — Electronic music producerdeadmau5and rock bandPortugal. The Manare looking to non-fungible tokens (NFTs), not music streaming services, to sell their next platinum record.

The artists’ newest song “this is fine” is being sold exclusively as a collection of 1 million NFTs on the Mintbase NFT marketplace, which runs on the Near blockchain, with tokens going on sale Thursday.

Some 250,000 of these NFTs will be sold at Miami’s Art Basel festival for $1.29 a piece. The remaining NFTs will be sold as a mix of singles and bundled units and will come with additional rewards that have yet to be announced. A Mintbase representative told CoinDesk it has listed68,000 tokenson its site as of Thursday morning.

In a rarity for a music landscape dominated by platforms like Apple Music and Spotify, the artists’ election to circumvent streaming services, and the largely unfavorable revenue sharing that accompanies them, is indicative of how musicians have been willing to experiment with blockchain to disrupt industry standards.

Fromconcert ticketingtomusic streamingtoNFT marketplaces, artists have used digital collectibles for utility largely similar to social tokens, where creators can continuously reward their token holders after an initial purchase is made. (Portugal. The Man has already experimented with social tokens, minting its PTM coin onsocial token platform Rallyin January.)

Deadmau5 has been a collaborator in numerous crypto-related projects as of late, having backed amusic-streaming DAOas well as aphysical NFT installationwith artist Gregory Siff at a Colorado music festival in November.

“It’s about adoption. It’s about adopting this way of doing things for artists, and it’s also about public adoption and companies working together to adopt technology that’s going to make this easier for everyone,” deadmau5 told CoinDesk in a statement. “It’s not about me working to better my bank account, it’s about all artists working to gain more control of their work.”



Interesting NFTs
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In this image, a giant sphinx spoons itself in erotic play within an aquatic styled environment littered by various denizens. These creatures include symbols and archetypes both current and nostalgic–each inhabiting a rootedness within mass cultural adolescence. Among the roster are Servbots, video game inspired mushrooms, a Pacman-like creature, a distant sea faring rubber duck, creatures sporting the symbols reminiscent of popular anime, and a Pokemon-like rabbit (a novel incarnation of Ganesha indicated by the Shiva trident on its nose). In addition, a few sea creatures partly inspired by sea monsters of western antiquity conglomerate along the mid left side of the composition. The Sphinx itself is an amalgam of aquatic, fetishist, ancient Egyptian, and 80’s style adornments, both living, as in a clown fish, or material, such as a cassette tape. Nautically colored antennae receive somatic signals from the atmosphere, perhaps from the 8 Ball moon or giant ringed planet beyond.
Do Nothing (new variant) #7/15
Pixel Story
This happy-go-lucky tribe made of lovable pixel Kitties have so much to talk about. While their language skills are simplistic, each Kitty still manages to express themselves with a variety of colorful emoticons and poses. From communicating their basic emotions, to discussing the economic implications of rising Ethereum gas prices, Pixel Tribe Kitties will keep each other entertained for hours. As their communications evolve and become more sophisticated, the inhabitants will come to realize that certain combinations of emotes will unlock secrets within their world. Try it out for yourself, if you're lucky enough to adopt a Kitty. Use the coordinate guide at: https://share.getcloudapp.com/7KumW6Lk to position your kitty Layer.
Elk Recessive Wild 7[2]c[3]
Good day! I'm Elk Recessive Wild 7[2]c[3]. I'm a professional Aerobics Athlete and I love chocolate. When no one's home, I invite my pals over and we listen to Frank Sinatra. Maybe you and I can be partners in crime.
Various people climbing the mountain, from the series Thirty-six Views of Mt. Fuji
Katsushika Hokusai (1760-1849) Various people climbing the mountain, from the series Thirty-six Views of Mt. Fuji 1833 - Japan