25/06/2021 David Heyman-Backed Palm NFT Studio Hires Vice Media Group’s Straith Schreder As Creative Director
Palm NFT Studio, whose founding partners include film producer and owner of Heyday Films, David Heyman, and the founder of leading art house publisher HENI Group, has named Straith Schreder to the new role of executive creative director.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
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Chartreux/Alien Dominant
Mahalo! I'm Chartreux/Alien Dominant. I enjoy fighting the patriarchy, tripping my owner, and chasing string. I am 37% hobbit, 85% Ventriloquist, and otherwise bad at math. I like your face.
Alex in Wonderland
A figure, Alex, stands mostly naked in the midst of a physical and psychological maelstrom. He is clad only in nostalgic 80’s era socks, on a tenuous island between active waters and a variety of shark denizens. Sharks on the right side of the image are all beached, including a shark with a quartz crystal snout, an orange shark wrapped in a life buoy, and a shark further in the distance wearing an 80’s style shirt with the number “88”. On the left side is the largest shark, wearing bright glossy red lipstick and brandishing prominent teeth with braces. She is cordoned off from the figure by a roped float divider, and within her thought bubble is a warning symbol.
Behind the figure, hovering in the air, are Grey aliens emerging from the distance, out of a series of elliptical UFO shaped interdimensional membranes. The Greys take on the visual form of spermazoa ostensibly impregnating the interdimensional thresholds. As is typical, these Greys inhabit a zone just behind the unconscious topology of Alex’s dissociative mind.
Though Alex’s bottom half is representative, his top half mutates into a psychological cornucopia. In a manner akin to “Auto-Erotic Sphinx”, a predecessor work, the figure has self suctioned—an act of sensual infatuation, enjoyment, and exploration.
Upward exists the figure’s primary conscious eye, adorned with a revolutionary beret emblazoned with a Bitcoin badge. The figure’s summit features the nose of a fighter jet facing off against video game Bullet Bills, one of whom is marked by a communist North Korean star. A cropped section of a UFO observes the contest.
Alex’s mind branches both left and right. To the left is more singular embodied consciousness, manifesting two eyes and a Ganesh trunk grasping crayons. The right branch dissociates upward diagonally, emerging into an array of eyes, faces, teeth, tail, a unicorn horn, and much more—all of which participate in expressing his unconscious being; a democracy of psychic factions representing thought impressions and associations. All illumination and darkness– fernal, infernal, high consciousness and corporeal underbelly–reside in this realm.
In the distance are relatively languid, light clouds, and against the firmament hovers a colossal distant eye peering over the scene and far beyond.
This painting possesses underlying genetic traits with previous works such as “Auto-Erotic Sphinx with Toys”, “Dionysus”, and “Fuku-Shiva”. The work serves also as a nod to an earlier period of art inspiration during late teens and early twenties— born out of the nakedness, vulnerability, curiosity, and wonder inherent to coming of age and all subsequent psychedelic revelation.
CryptoPunk #9052
The CryptoPunks are 10,000 uniquely generated characters. No two are exactly alike, and each one of them can be officially owned by a single person on the Ethereum blockchain. Originally, they could be claimed for free by anybody with an Ethereum wallet, but all 10,000 were quickly claimed. Now they must be purchased from someone via the marketplace that's also embedded in the blockchain.
Reflection
#XCOPY #GIF #screen #time #mirror