25/06/2021 David Heyman-Backed Palm NFT Studio Hires Vice Media Group’s Straith Schreder As Creative Director

Palm NFT Studio, whose founding partners include film producer and owner of Heyday Films, David Heyman, and the founder of leading art house publisher HENI Group, has named Straith Schreder to the new role of executive creative director.

Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.

Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.

“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”

Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”

Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.

Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.

Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.


Interesting NFTs
缥缈之美的过去与现在(Vanitas Then and Now)
虚空派的画像。在这个虚拟时代,外在之美到底是否还受到时间的限制?(Vanitas portrait of a woman. Is beauty finite or not in the Virtual age?)
Cypher::Prophet is an artwork dedicated to the punk origins of blockchain designed and realized by hackatao and hex6c. In the transposition into images we started from the iconographic canons of the hacker (hoodie, laptop, cryptographic elements) and associated them with the figure of the prophet, thus highlighting the predictive nature of the works of Eric Hughes (Cypherpunk Manifesto, 1988) and Timothy C. May (Crypto Anarchist Manifesto, 1993) as well as of the blockchain inventors Stuart Haber and Scott Stornetta (How to Time-Stamp a Digital Document, The Journal of Cryptography, 1991). Read the full story on https://medium.com/@hex6c/cypher-prophet-the-punk-origins-of-blockchain-1e8fce311e72
Ciao! I'm Jafaar. I'm a professional Dispensary Clerk and I love wet food. My great-great-great-great-great-great grandkitty lived with John F. Kennedy Jr.. I can't wait to wake you up at 4am for seemingly no reason.
conceptual art. drawing and digitally processed.
Pending Gerbil #10/23
The #PendingGerbil drew his breath nervously. Fail Dropped Dropped and Replaced There were nothing in this world he feared more. He looked at the chords that crossed the abyss in front of him. They were loaded with pending gerbils, clinging for their life. No open space to be seen. The world machine creaked under the load. As the wheel turned and settled on a new block with a load bang, the chords vibrated, and short shrieks were heard as tired paws lost their grip and the gerbils fell into oblivion. #PendingGerbil closed his eyes, sent a short prayer to @VitalikButerin, and took the leap. Written by: @Werekitty1 Pending Gerbil is a very special collaboration with NonFunGerbils (https://nonfungerbils.com/pendinggerbil)