20/05/2022 The celebrity love affair with NFTs may be just beginning -- even amid flops and doubts

(CNN)It seems that every few days, a new star announces their foray into the world of non-fungible tokens, cryptocurrency or some other inscrutable corner of themetaverse-- the general term for a nascent virtual space where people can play, meet, and of course, buy things.

This has been a habit for a while now, and every starry-eyed announcement usually promises some form of connection or exclusive opportunity. But for the majority of the population who don't own cryptocurrency or NFTs (and may not care to), big names and the pricey tech concepts they promote make for strange bedfellows indeed.
Take some recent examples: Last week, Madonna mintedan extremely NSFW NFT collection that featured explicit images of her giving birth to a tree, as well as a 3D model of her undercarriage. Charitably, the reactions were mixed.
Earlier this year,there was the Brie Larson incident,in which the Marvel actress shared a peek inside what she called her "corner" of the metaverse. The 30-second Twitter video featured a blonde avatar with only a passing resemblance to Larson shuffling awkwardly around a virtual museum filled with NFT art.
Countless other stars, athletes, artists andeven sports teamshave taken similar wobbly steps to promote crypto or NFT partnerships, sometimesto the derision of criticswho see NFTs as a money-making venture that doesn't benefit fans -- or at least not ones without plenty of cash to spare.