24/06/2022 NHL Launching NFT Marketplace for Hockey Collectibles

The league has tapped Sweet to build a marketplace that will include gamified NFTs.

NHL pucks. Image: Shutterstock
NHL pucks. Image: Shutterstock

The National Hockey League has bigNFTplans, and it’s ready to sharemostof them with the world.

The NHL, along with its Alumni Association and Players’ Association, announced Thursday that it’s partnered with NFT platform Sweet to create a unique NFT marketplace and collections of NFTs—unique blockchain tokens that signify ownership.

David Lehanski, the league’s executive vice president of business development and innovation, toldDecryptin an interview that the NHL’s marketplace will fall somewhere between a full-blown NFT trading platform and a site that offers limited-time NFT drops.

The NHL wants to give fans a bit of both, building an NFT marketplace with exclusive drops. The NHL’s Sweet marketplace is expected to go live in October, in time for the start of the 2022-2023 season.

Sports Fans Twice as Likely to Buy Bitcoin, Ethereum, NFTs

New York Rangers fan David Arends had never bought an NFT, but when he learned his favorite hockey team was releasing a set of digital tokens to commemorate the retirement of legendary goalie ...

But there’s also a bit of a gaming play here: The NHL wants to gamify NFTs with “questing and collecting” features so fans will engage and can be rewarded with perks like other NFTs, Lehanski toldDecrypt.

Some of the NFTs also will be dynamic and change over time, depending on a player's performance. NFTs also will be “cinematic game highlights from past and present NHL seasons” or surprise packs of NFTs that can be viewed in “3D interactive trophy rooms,” according to a statement.

As to which blockchain it will be building on, Lehanski said the NHL wasn’t quite ready to share. But ifSweet’s offeringsare any indication, it could be onPolygon orTezos.

EBay Launches Wayne Gretzky NFTs on Polygon

EBay’s first NFTs will be digital collectibles featuring hockey legend Wayne Gretzky. Gretzky, 61, played 20 seasons in the NHL spanning three decades, won four Stanley Cups, and is considered...

“We’re looking at everything,” Lehanski said, adding that “low gas fees” and “environmental sustainability” are priorities for the NHL as it looks to choose a blockchain.

It’s worth noting that the NHL is one of the last major professional sports organizations to get into NFTs, following moves by the NBA, withTop Shot NFTs, the NFL, with a“play and own” NFT game, and MLB, with its upcomingNFT game.

“There was definitely a lot of allure to potentially moving very quickly [...] but we thought that was a little shortsighted,” Lehanski said of the NHL’s approach to NFTs, adding that, in his view, taking the time to research metrics like fan behavior was worth the effort.“NFTs have long-term viability as relevant and meaningful products for fans, especially as it pertains to digital collectibles and gaming.”

Why Bill Murray Is Making Ethereum NFTs About His Life

Bill Murray has a lot of stories—and there are a lot of stories out there about Bill Murray. Some are from the actor’s nearly five-decade entertainment career, from “Saturday Night Live” to fi...

But Sweet CEO Tom Mizzone toldDecryptthat the NHL’s NFTs won’t just be geared toward NHL fans who are new to crypto—experienced NFT collectors will also be able to partake in a way that feels native to them.

“It will have absolute appeal to thatdegenculture,” he added, “but not to the point where it’s excluding broader customer bases who are just fans.”



Interesting NFTs
∾ 2160 x 2160 px, Video (46.5 MB)
Smile to Shreds, Neon Gwen
The First KayPikeFashion Mint Ever. Ever feel so joyful and were grinning so hard you felt you could split in half? That punk rebel yell of glee when you pull of a particularly refined stunt? This is the paint of dreams, fangs and neon. Hellish and hard to pull off. I was able to with this work quietly paint a sweet inner tale of childhood influences, rat fink and autobody shops. All while pretending to paint gwenom for the audience. More on that in bonus material. This is my alternate animation made specifically for crypto art collectors. It will only ever exist in this format. You get the Shiny, unused in media verified image. More on that in the bonus material. Mixed Media: Bio/Digital. Glycerin on 5'9" human skin 10-14 hours Performance art. Shot on Canon EOS RP. 16 + hours Photoshop and DaVinci Resolve. All Works are SFW. Art has been Seen on the front page of Reddit, Featured in the New York Times, Galileo.tv, and multiple other promotions including Twitch.tv, Disney Interactive, RIOT games, WB games, AMD and more! More on how this art is unique and potentially explosive in the NFT world: https://youtu.be/CXbNF2Y6srs ------------------------- The purchase of this NFT Grants the buyer unique bonus material. Physical Mail Bonus Package: A verified physical Art Print. Autographed from the artist in 12x16. Please allow a few weeks for delivery. Digital Bonus Package: This image in .mp4. An "About the Art" Video and an "From the Artist" introduction. A README.txt about the artwork with some personal notes and Links relevant to the artwork.
Another Day In Paradise
Just as the book speaks to intelligence, the image in all its muteness speaks to the heart.
缥缈之美的过去与现在(Vanitas Then and Now)
虚空派的画像。在这个虚拟时代,外在之美到底是否还受到时间的限制?(Vanitas portrait of a woman. Is beauty finite or not in the Virtual age?)
BAPE #1419
BACKGROUND Sunset TYPE Dark ape NECK Basic MOUTH Cigarette EYES Wtf eyes HEAD Yellow hair EAR ACCESSORY Gold earring