24/08/2022 Iconic brands including Nike, Gucci have made $260M off NFT sales

Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming.

Iconic brands including Nike, Gucci have made $260M off NFT sales

Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming.

The hype surrounding nonfungible tokens (NFTs) has allowed some of the world’s most iconic brands to rake in hundreds of millions of dollars in additional revenue, underscoring the mass consumer appeal of digital collectibles.

Leading brands including Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany have amassed a combined $260 million worth of sales from NFTs, according to data from Dune Analytics that was firstreportedby NFTGators. Nike’s NFT drops have amassed $185.3 million in revenue, with volumes in secondary markets approaching $1.3 billion.

Dolce & Gabbana has generated $25.6 million worth of NFT revenue. Tiffany, which only recentlylaunched its NFTiff tokenallowing CryptoPunk holders to mint customized pendants, has amassed $12.6 million in NFT-related sales. Total NFT revenue for Gucci and Adidas was $11.6 million and $10.9 million, respectively.

Nike's NFT-related projects have made over $185M in revenue, positioning it as the biggest earning brand from NFTs.@DuneAnalyticsdashboard by@nlevine19.pic.twitter.com/UDD90kz8Af

— NFTgators (@NFTgators)August 22, 2022

NFTs burst onto the mainstream in 2021, with collections such as theBored Ape Yacht ClubandCryptoPunks generating billions in lifetime sales. The hype surrounding digital collectibles eventually garnered the attention of major brands, which began experimenting with the technology to better connect with their customers. Although the NFT craze has died off in recent months, the impact of the new technology is expected to leave a lasting mark. Companies likeNike and Addidasplan to take their NFT ambitions into the Metaverse — moves designed to extend the ubiquity of their brands into the virtual worlds.

While estimates vary, investors and technologists believe the NFT market has a very bright future. According to a recent survey by market aggregator CoinGecko, respondents believe the NFT market could beworth more than $800 billionover the next two years. More conventional research put thevalue of the global NFT marketat around $230 billion by the end of the decade.

Arts

https://cointelegraph.com/news/iconic-brands-including-nike-gucci-have-made-260m-off-nft-sales

Interesting NFTs
taNNa
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==+D I S C E R N I N G+==
THE DISCERNING PHOTOGRAPHERS MY FIRST POSTER CREATED FOR ERICH CAPARAS (COLLAB/REMIX) 2014 Erich Caparas, ericksongfx MASTER PHOTOGRAPHER WORKSHOPS POSTER For The Discerning Photographers For Erich Caparas ==================================== Erich Caparas is a Professional Photographers of America master photographer and master artist. He holds a Fellowship from the Masters Photographers Association, UK, and a Grand Master from the Masters Photographers International. Erich is a perfectionist in the field of photography. His numerous awards depict meticulous detail on posing, light, story, and impact. Diamond Photographer of the Year from Professional Photographers of America (PPA) and International Photography Competition (IPC) 2017, 2018, 2019, 2020, 2021. World Photographic Cup 2021 - Team USA. Won a Silver medal for Portrait, Rome, Italy PPA - Grand Imaging Award 2021 – 1st Place Portraits
 PPA - Grand Imaging Award 2021 – 1st Place Illustrative PPA = Profession Photographers of America World Photographic Cup 2020 - Team USA. Won a Gold medal for Portrait, Rome, Italy PPA - Grand Imaging Award 2020 – 1st Place Portraits
 PPA - Grand Imaging Award 2020 – 1st Place Illustrative World Photographic Cup Runner-Up 2019 - Team USA. Won a Gold medal for Portrait, Drammen, Norway

 Won 5 Trophies at the Prestigious WPPI Print Competition in Las Vegas 2019. 2 First placements, 2 Second placements, 1 Third placement.

 PPA - Grand Imaging Award 2019 – 1st Place Pets
 PPA - Grand Imaging Award 2019 – 1st Place Portraits
 World Photographic Cup Champion 2018 - Team USA. Won a Silver medal for Portrait and finalist for Wedding, Sydney, Australia

 Won 7 Trophies at the Prestigious WPPI Print Competition in Las Vegas 2018. 3 First placements, 3 Second placements, 1 Third placement. Featured on the cover of Professional Photographer Magazine - January 2018
Featured an article on Rangefinder Magazine Buyer’s Guide – October 2018 
 Highest Gold Award – Photographer of the Year 2018 from The Societies of Photographers (SWPP, UK)
 Selected for Team USA to represent World Photographic Cup 2018 - Sydney

 Rank #1 on World’s Top 10 Black and White Photographers 2018 – One Eye Land
 Rank #2 on World’s Top 10 Fashion Photographers 2018 – One Eye Land 

Awarded the coveted Becker Memorial Award for Creative Photography, 2017 Highest Gold Award – Photographer of the Year 2017 from The Societies of Photographers (SWPP, UK) PPA - Grand Imaging Award 2018 – 1st Place Wedding Diamond Photographer of the Year from Professional Photographers of America (PPA) and International Photography Contest (IPC) 2017

 Master Photographers International (MPI) Competition, 2017: TOP Photographer of the Year (Overall) Commercial Photographer of the Year Digital Illustration Photographer of the Year

 Took 6 trophies at the Prestigious WPPI Print Competition in Las Vegas including the WPPI Grand Award Winner for 2016 Members Online Competition Creative Division - Feb 2017 Master Photographers Association (MPA), UK, 2016/2017: International Master Photographer of the Year Overseas Master Photographer of the Year Master Photographers International (MPIO) Competition, 2016: TOP Photographer of the Year (Overall) Commercial Photographer of the Year Portrait Photographer of the Year Digital Illustration Photographer of the Year The Societies of Photographers (SWPP), London, 20x16 Print Competition 2016: Photographer of the Year - Portrait Fashion Beauty Photographer of the Year - Portrait Avant Garde Photographer of the Year - Monochrome Photographer of the Year – Illustrative

 WPPI Grand Award Winner Online Competition, 2015
Ringers #879
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