16/09/2022 Mega Collector Ella Fontanals-Cisneros Enters the NFT Game

Ella Fontanals-CisnerosMauricio Donellinone

Ella Fontanals-Cisneros, a major collector whose holdings run the gamut of Latin American art to conceptual art to video art, is getting into the NFT game. Using 3D scans, works from her collection, which boasts over 2,000 pieces, are going to be made into an NFT tarot card deck, thus the name, NFTarot.

The first fourteen NFTarot cards of a 44-card deck are scheduled to go on sale on LiveArt, a Web3 art platform, on October 6. Half of the cards display works by Gustavo Perez Monzon, a Cuban artist whose geometrical drawings and installations made with wires and thread are credited with bringing conceptual art to his native country. The other seven cards display works of Glenda León, a Cuban artist known for her video art.

Related Articles

A portion of the royalties from the NFT sales will benefit the artists who created the original works, while the majority of the sales’ proceeds will used to support her eponymous foundation, known as CIFO, in its artist commissioning and grant programs.

The sale will inaugurate Cisneros’s new initiative, eDigital.ART. In a release, eDigital.ART is described as a “new NFT initiative [that] connects collectors to works by artists represented in the renowned Ella Fontanals-Cisneros Collection.”

“The collaboration with eDigital.ART builds on my lifelong mission to advocate for Latin American artists and raise global awareness for their practices,” saidFontanals-Cisneros in an email toARTnews. “Not only can we expand the range of collectors for these artists through the NFT format, but we can also bolster the impact of the critical support that CIFO provides to Latin American artists around the world and directly support artists through the ongoing royalties enabled byNFTs.”

It is a novel way for Fontanals-Cisneros to extract value from her collection without having to actually sell off her prized works, which includes the likes of John Baldessari and Olafur Eliasson alongside the work of Rafael Lozano-Hemmer and Vik Muniz, as well as Lygia Clark and Luis Camnitzer. In 2018, she announced that she woulddonate some 400 worksfrom her collection to the Spanish state, but that agreement wascanceledafter a change in government. Earlier this year, Fontanals-Cisneros partnered with Ars Electronica tocreate a new grant programto support Latin American artists working with technology.



Interesting NFTs
Sup playa! Kitty #450375 here. I'm here to enjoy riding dirty and eating lasagna. I once made a rooster sulk. I like your face.
Block Chain Dungeon
Once upon a time... a little boy named Leo loved to paint, draw and experiment. He also loved to play with blocks and chains, which drew him again and again into the rooms of his friends Michel and Angelo. Often they also met in virtual rooms of Cryptovoxels, Decentraland, Somnium Space or Sandbox to create new inventions, read books about new technologies, or just swing the brushes. But on this day something gigantic happened. A good friend of Leo came to visit and brought his girlfriend Mona, who wanted a piece of Leo's art on her skin. This was the birth of the NFT's, as Leo developed Non Fungible Tattoos in the Block Chain Dungeon of Michel and Angelo. From that day on people from all over the world came to get NFT's from Leo or one of his students, like "Skeenee the rat", who controls the NFT machine with his laptop. A new age began.
Tametomo and the inhabitants of Onoshima Island
Katsushika Hokusai (1760-1849) Tametomo and the inhabitants of Onoshima Island 1811 - Japan
Mars House
Mars House is the first NFT digital house in the world. Upon purchase of Mars House NFT, 3D files will be sent to the new owner by Krista Kim Studio Inc. for file upload to the owner’s Metaverse. Technical support for Mars House integration on Metaverse is provided. (Architectural Digest, March 14, 2021) “Kim ventured into NFTs while exploring meditative design during quarantine; her hope was to use the influx of digital life as an opportunity to promote wellbeing. Comprised entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass furniture-makers in Italy, as well as through MicroLED screen technology. Kim also has a strong visions the art being projected, as well. “Everyone should install an LED wall in their house for NFT art.” says the artist. “ This is the future, and Mars House demonstrates the beauty of that possibility.” The owner is in agreement to the following terms and conditions upon purchase of Mars House (hereby referred to as Mars House NFT): The collector agrees to own one copy of Mars House NFT on a single Metaverse platform. The collector is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio Inc. will provide technical support to upload and integrate Mars House NFT on a Metaverse platform. If/when Mars House is resold, the collector is required to delete all Mars House NFT 3D file(s) from his/her Metaverse, and provide verification of deletion to Krista Kim Studio Inc. before new 3D files are transferred to the new owner by the artist. The new owner is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio will send Mars House NFT 3D files directly to the new owner and provide support for Metaverse integration. This verified ownership transfer system will be appointed to Krista Kim Studio Inc. trusteeship, after 40 years of the date of the sale. Krista Kim Studio Inc. retains ownership of Mars House NFT copyright. All rights reserved. All reproductions of Mars House (NFT) in both digital and physical formats, are restricted. Mars House NFT physical furniture pieces, made of tempered printed glass in Italy, may be commissioned by the collector as NFT physical pieces.
Last Selfie #7/10
Was it worth it?