16/06/2021 Fox TV Puts $100M Behind Its NFT-Driven Blockchain Experiment
New details were provided on the NFT project involving “Rick and Morty” creator Dan Harmon.
(Vivien Killilea/Getty Images for Adult Swim)
Nate DiCamillo
Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.
Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.
“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.
NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.
More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.
Said Bento Box CEO Scott Greenberg:
“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
(Vivien Killilea/Getty Images for Adult Swim)
Nate DiCamillo
Fox Entertainment is putting $100 million behind its non-fungible token (NFT) project, the company said Tuesday.
Revealing details of the project for the first time, the funds will go toward making “the first-ever animated series curated entirely on the blockchain” a reality. Fox’s initial plans were made public last month during the company’s “upfront” presentation to advertisers.
The studio’s NFT play will initially be driven by a show called “Krapopolis” from “Rick and Morty” creator Dan Harmon. With $100 million behind the project, it’s now one of the more ambitious mainstream forays by a mainstream brand into NFT experimentation.
Fox said Tuesday that “Krapopolis” will feature blockchain-related content “from character development right up through premiere night in 2022.” A spokesperson told CoinDesk the project will be based on Ethereum.
Read more: Fox Taps ‘Rick and Morty’ Creator Dan Harmon to Bring NFTs to TV
Fox is launching Blockchain Creative Labs with animation studio Bento Box Entertainment. Blockchain Creative Labs will operate under Fox’s banner with Bento CEO Scott Greenberg helming the new unit.
By signing up, you will receive emails about CoinDesk products and you agree to our terms & conditions and privacy policy.
“The funds will be used to finance the creative community, as well as existing brand and IP owners, to accelerate the adoption of blockchain technology within their content and brand ecosystems, and accelerate benefits to the mainstream audience,” Fox spokeswoman Jean Guerin said in an email.
NFTs are blockchain-based tokens that prove ownership of a piece of digital content. They’ve blasted into the mainstream consciousness in recent months. In March 2021 a collection by digital artist Beeple sold for $69 million in a Christie’s auction.
More announcements related to the future of Fox’s NFT business unit are coming in the next few weeks, the company said Tuesday.
Said Bento Box CEO Scott Greenberg:
“Our longstanding relationships within the creative community allow us to harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity."
Arts
(1)
(1)
https://www.coindesk.com/fox-tv-puts-100m-behind-its-nft-driven-blockchain-experiment
Interesting NFTs
Metarift
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2160 x 2160 px, Video (46.5 MB)
David vs the Virus
"An ode to the year everything changed" - Frank Wilder
The story of the underdog is a reoccurring theme throughout history, and perhaps the most famous example is that of David vs Goliath. A tale about perseverance, in which David takes on and defeats the giant warrior using only his smarts and a stone. Famously depicted by Michelangelo's David statue.
Fast forward to the present day in 2020 and we as humanity are faced with our own Goliath. An uncontrollable pandemic spread around the globe. Now with the entire planet being affected by this we understand the gravity of the situation at hand, whether it be a virus we’re fighting or other forces at play, there is indeed an energy out to shift the balance of the Universe… Regardless of our differences, in this moment must unite as one. With diligence, trust and belief we as a whole can come together to triumph against "the enemy".
Stay vigilant my friends.
Original score created by the one and only Phoenix Wilder.
Right Place & Right Time (bitcoin hourly price offset)
Each day, a new composition for the Master is generated autonomously using a data feed of Bitcoin's last 24 hours of price action. Each hour's price programmatically controls rotation, scale, and position of a correlating layer. Astute viewers will surmise the day's price volatility simply by examining the artwork.
While the daily image generation is the result of autonomous API calls, utilizing an algorithm the artist wrote, the artist has chosen to retain a control token. This token allows him to fine-tune variables associated with his algorithm, in addition to addressing aesthetic concerns within the life-cycle of the artwork. Layer state, alpha, hue, saturation, and brightness are elements the artist has retained control of in order that this artwork remain a living work-in-progress.
An earlier iteration of this artwork was featured as a nightly projection mapping video on the face of the Daniels Fisher Clocktower, as part of ETH Denver 2020.
Access to this and additional exclusive content awaits the master token owner at the artist's NFT Portal: https://collect.mattkane.com/minted-works/right-place-right-time-bitcoin-hourly-price-offset/
2.0
2.0
Flat Planet (Table)
MISHA KAHN (B. 1989)
Flat Planet (Table)
Printable 3D model (FBX with vertex colors)
together with an MP4
(00:00:08 seconds, 2048 x 2048 pixels)
Executed in 2021.
This work is unique and is sold as a non-fungible token.
token ID: 25589172339488513184097753251259367849292773157707017705630314472833835597825
wallet address: 0x3892f55253893325771bcebda2aaacdd5c793c4c
smart contract address: 0x495f947276749Ce646f68AC8c248420045cb7b5e