25/06/2021 David Heyman-Backed Palm NFT Studio Hires Vice Media Group’s Straith Schreder As Creative Director
Palm NFT Studio, whose founding partners include film producer and owner of Heyday Films, David Heyman, and the founder of leading art house publisher HENI Group, has named Straith Schreder to the new role of executive creative director.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
Schreder previously held the same title at Vice Media, based in Los Angeles. She’ll report to chief content officer Matt Mason and oversee creative output at Palm NFT Studio focused on developing projects with artists, IP owners, NFT marketplaces and content platforms running on Palm.
Palm belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell so-called “non-fungible tokens” — unique digital works based on underlying IP or art, using blockchain technology. Initial projects launching on Palm include Damien Hirst’s The Currency (10,000 works on paper tied to corresponding NFTs) and Candy Digital’s collectible program with Major League Baseball.
“The blockchain is an artistic medium with massive potential,” Schreder said. “It’s changing how we create; it’s giving us the tools to reimagine how we resource creative communities.”
Palm co-founder and CEO Dan Heyman, former GM of protocols at software engineering firm and blockchain expert ConsenSys (and David Heyman’s younger brother), praised Schreder’s work “building decentralized content ecosystems, not to mention setting the tone and raising the bar for one of the world’s strongest youth brands.” He called her “uniquely qualified to lead this group and develop a new kind of creative practice where economics and token design are now creative disciplines.”
Prior to Vice, she was VP of Creative Initiatives at BitTorrent and had roles with Mozilla and ad agencies Deutsch and TBWA\Chiat\Day. She’s spoken on creativity and project development at global events like SXSW, Sundance, Vancouver Film Festival, Web Summit, Collision and RISE Conference.
Palm uses the Ethereum blockchain (Ether being the native cryptocurrency of that platform and the second largest crypto in terms of market cap after Bitcoin) and said it has a roadmap to decentralize over time.
Cryptocurrencies and the grids they use consume significant energy. Palm says its system is “over 99% more energy efficient than proof of work systems” that are used widely in cryptocurrency for validating transactions and mining new tokens.
Arts
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Interesting NFTs
The Scion
A young figure caught in a moment of distraction, aware only ephemerally of his unconscious being, as it engages in psychological and psychedelic layer spaces. His right arm casually cradles a moray eel; the figure is comfortable but not truly aware of the potentials for danger in such negligence. His shirt reads “Bello” in Pokemon style font, harkening back to a childhood straddling the millennial threshold. To his right side, out of the unconscious deep, shrouded alien heads propagate as a fractal totem, each new iteration a more sophisticated rendering of emotional masking over the cold mystery of the greys.
As the scion of the Budgie-Sattva, the young man, in his distraction, is also simultaneously aware of higher levels of self discovery. To his left a psychological topology sets beneath the oracle side of an 8 ball ,hovering; its message a purest concept of acceptance. The “Scion” lettering is in 80’s HeMan style bold declaration. The lower right side of the painting is like a hybrid of melon, feathers, and seeds. The crystals in the background bring light; conducted, refracted, reflected, and dispersed, to balance the dark shadow of the figure’s physical body.
The aura of the scion succeeds in layers to point, with a finger, and the crown chakra, toward a center of a mandala existing as nigh pure application of strokes, in essence painterly abstraction, but also revealing hints of the Aura of migraine, and the bi-hemispherical nature of the brain–noting concerns of the possibility of inherited mental disease. Yet the flourish of chakra as it sets against that center is robust, active, coherent, and reveling against all fear.
Fundamentally, the piece speaks to the activation of one’s potential to begin to “Know Thyself”, and find greater awareness out of the enigmas of the mind–as an inculcated seed given to the rich soil of one’s own birthright.
Crossroad
LIMITED EDITION 1/1 | includes signed limited edition prints of all 3 states (pre-election, Trump win, Biden win)
This piece is a first for Nifty, a token that will change based on the outcome of the election. If anything is constant about the times we now live in, it's uncertainty. This uncertainty is perfectly encapsulated in this piece of artwork as the person buying the piece will not know the final artwork. The artwork will be one state at auction before the election, and after the results of the election are known, will forever change to reflect a Trump or Biden win.
PLEASE FUCKING NOTE: If trump wins, this token will change to that video of sexy boi king trump stomping through hell FOREVER. I don’t want you coming back to me bitching that you spent $2M* on this and now it’s a video of orangeman going HAM and it’s keeping u up at night popping mad boners. should have voted bruh.
*and stfu that this isn’t gonna be worth a fuckton more when I hit 30 years of everydays and have a permanent collection in the MOMA. smh.
#61301
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OthersideDeployer
Mia - Amur Lemonade Rafdoll
Heyo! Mia - Amur Lemonade Rafdoll here. I'm here to enjoy riding dirty and fighting the patriarchy. I am 8% wizard, 76% Foreign Film Director, and otherwise bad at math. Can you make my fabulous dreams come true?
Faceplant
Facebook logo factory.
3D animation, 10-second loop, 30 fps. Created using Cinema4D, X-Particles, TurbulenceFD, Octane, and After Effects.
Originally posted on TikTok (@jigpx) on 1/4/21. 38.7m+ views, 2.1m+ likes (as of 4/22/21).