28/06/2021 How East Goes Global’s NFT Partnership Is Empowering Artists
Non-fungible tokens (NFTs) are shaking up the music industry, and stars like Eminem, Steve Aoki and Shawn Mendes have already jumped at the chance to influence how artwork, music and other assets are valued. As artists auction unique content, they are empowering themselves with a new stream of revenue to supplement income lost to paused live performances.
NFT consumerism is relatively untapped by China's massive market. Like Facebook, YouTube and other popular U.S. social media and demand-side platforms, many NFT channels including Nifty Gateway and Rarible remain inaccessible behind China's great firewall.
Realizing the untapped opportunity, Los Angeles-based East Goes Global social media, branding and DSP/playlisting management agency is bridging the NFT gap that exists between the U.S. and China. The company’s founder Andrew Spalter recently announced a new partnership with CryptoArt.ai, Asia's largest NFT marketplace, to provide western content creators with a platform on which to integrate NFT sales, auctions, collection and transfers.
As the U.S. gains early access to China's developing NFT Market, artists face new opportunity to build global success.
“We are very excited to be partnering with China’s largest and most reputable NFT platform, CryptoArt.ai.,” Spalter says. “Our partnership will enable our clients to continue to bridge the gap by accessing China’s still developing NFT market seamlessly.”
CryptoArt.ai hosted Shanghai’s first Global NFT Crypto Art Exhibition from May 29 to June 6. The auction generated more than 1,576,300 RMB (about $246,000 USD). Among the most popular NFT sales, "Rainbow Haze" by rising NFT artist mbsjq sold for 400,000 RMB.
The CryptoArt.ai exhibition is significant, Spalter explains, considering the lack of access to NFT platforms in China. Now, after launching three years ago, East Goes Global is using its social media, branding, and IP disruption to empower U.S. artists, celebrities, brands, and influencers in China.
Business expansion was organic at East Goes Global. Spalter explains that he began noticing an increasing number of his clients sourcing new opportunities unrelated to his core service, social media management. Intrigued by brand-new campaigns and television show opportunities that appeared, he stepped back and realized that his company could also provide licensing, trademark, IP, distribution, touring, merchandise and other services.
“That was the big eye-opening moment … in the sense that we no longer market ourselves as your multi-media agency, but more as your go-to for all things China. And that’s where we’re at now,” Spalter says.
East Goes Global has secured almost 63 million reported followers for some of the biggest U.S. stars in the world on Chinese platforms. With a combined reach of more than three billion, the opportunity is great with support across verticals like Weibo, Douyin, Bilibili, QQ and NetEase.
According to CryptoArt.ai, the partnership with East Goes Global will call for superstar IP and NFT, combined with European and American pop music trends, to diversify content on the CryptoArt.Ai platform. Based on the Ethereum ERC-721 protocol, the process integrates NFT generation, sales, auction, collection and transfer.
Qin JianXin, founder of CryptoArt.ai, says, “Our mission is to advance the global development of NFT/CryptoArt. With this partnership, we now have access to the world's most well-known celebrities and personalities, and we are excited to bring China's fast-growing NFT market global.”
CryptoArt.ai has made its mark in the NFT space with offline crypto art exhibitions. In addition to the NFTart auction with NOVA, the marketplace teamed up with world-renowned crypto artists PAK and Song Ting for a commercial auction of art, "Art Evolves With Time," that transacted 169 ETH, or $595,308.
NFT consumerism is relatively untapped by China's massive market. Like Facebook, YouTube and other popular U.S. social media and demand-side platforms, many NFT channels including Nifty Gateway and Rarible remain inaccessible behind China's great firewall.
Realizing the untapped opportunity, Los Angeles-based East Goes Global social media, branding and DSP/playlisting management agency is bridging the NFT gap that exists between the U.S. and China. The company’s founder Andrew Spalter recently announced a new partnership with CryptoArt.ai, Asia's largest NFT marketplace, to provide western content creators with a platform on which to integrate NFT sales, auctions, collection and transfers.
As the U.S. gains early access to China's developing NFT Market, artists face new opportunity to build global success.
“We are very excited to be partnering with China’s largest and most reputable NFT platform, CryptoArt.ai.,” Spalter says. “Our partnership will enable our clients to continue to bridge the gap by accessing China’s still developing NFT market seamlessly.”
CryptoArt.ai hosted Shanghai’s first Global NFT Crypto Art Exhibition from May 29 to June 6. The auction generated more than 1,576,300 RMB (about $246,000 USD). Among the most popular NFT sales, "Rainbow Haze" by rising NFT artist mbsjq sold for 400,000 RMB.
The CryptoArt.ai exhibition is significant, Spalter explains, considering the lack of access to NFT platforms in China. Now, after launching three years ago, East Goes Global is using its social media, branding, and IP disruption to empower U.S. artists, celebrities, brands, and influencers in China.
Business expansion was organic at East Goes Global. Spalter explains that he began noticing an increasing number of his clients sourcing new opportunities unrelated to his core service, social media management. Intrigued by brand-new campaigns and television show opportunities that appeared, he stepped back and realized that his company could also provide licensing, trademark, IP, distribution, touring, merchandise and other services.
“That was the big eye-opening moment … in the sense that we no longer market ourselves as your multi-media agency, but more as your go-to for all things China. And that’s where we’re at now,” Spalter says.
East Goes Global has secured almost 63 million reported followers for some of the biggest U.S. stars in the world on Chinese platforms. With a combined reach of more than three billion, the opportunity is great with support across verticals like Weibo, Douyin, Bilibili, QQ and NetEase.
According to CryptoArt.ai, the partnership with East Goes Global will call for superstar IP and NFT, combined with European and American pop music trends, to diversify content on the CryptoArt.Ai platform. Based on the Ethereum ERC-721 protocol, the process integrates NFT generation, sales, auction, collection and transfer.
Qin JianXin, founder of CryptoArt.ai, says, “Our mission is to advance the global development of NFT/CryptoArt. With this partnership, we now have access to the world's most well-known celebrities and personalities, and we are excited to bring China's fast-growing NFT market global.”
CryptoArt.ai has made its mark in the NFT space with offline crypto art exhibitions. In addition to the NFTart auction with NOVA, the marketplace teamed up with world-renowned crypto artists PAK and Song Ting for a commercial auction of art, "Art Evolves With Time," that transacted 169 ETH, or $595,308.
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Interesting NFTs
Alex in Wonderland
A figure, Alex, stands mostly naked in the midst of a physical and psychological maelstrom. He is clad only in nostalgic 80’s era socks, on a tenuous island between active waters and a variety of shark denizens. Sharks on the right side of the image are all beached, including a shark with a quartz crystal snout, an orange shark wrapped in a life buoy, and a shark further in the distance wearing an 80’s style shirt with the number “88”. On the left side is the largest shark, wearing bright glossy red lipstick and brandishing prominent teeth with braces. She is cordoned off from the figure by a roped float divider, and within her thought bubble is a warning symbol.
Behind the figure, hovering in the air, are Grey aliens emerging from the distance, out of a series of elliptical UFO shaped interdimensional membranes. The Greys take on the visual form of spermazoa ostensibly impregnating the interdimensional thresholds. As is typical, these Greys inhabit a zone just behind the unconscious topology of Alex’s dissociative mind.
Though Alex’s bottom half is representative, his top half mutates into a psychological cornucopia. In a manner akin to “Auto-Erotic Sphinx”, a predecessor work, the figure has self suctioned—an act of sensual infatuation, enjoyment, and exploration.
Upward exists the figure’s primary conscious eye, adorned with a revolutionary beret emblazoned with a Bitcoin badge. The figure’s summit features the nose of a fighter jet facing off against video game Bullet Bills, one of whom is marked by a communist North Korean star. A cropped section of a UFO observes the contest.
Alex’s mind branches both left and right. To the left is more singular embodied consciousness, manifesting two eyes and a Ganesh trunk grasping crayons. The right branch dissociates upward diagonally, emerging into an array of eyes, faces, teeth, tail, a unicorn horn, and much more—all of which participate in expressing his unconscious being; a democracy of psychic factions representing thought impressions and associations. All illumination and darkness– fernal, infernal, high consciousness and corporeal underbelly–reside in this realm.
In the distance are relatively languid, light clouds, and against the firmament hovers a colossal distant eye peering over the scene and far beyond.
This painting possesses underlying genetic traits with previous works such as “Auto-Erotic Sphinx with Toys”, “Dionysus”, and “Fuku-Shiva”. The work serves also as a nod to an earlier period of art inspiration during late teens and early twenties— born out of the nakedness, vulnerability, curiosity, and wonder inherent to coming of age and all subsequent psychedelic revelation.
Kitty 223954
Ugh! My name's Kitty 223954. I once peed on Mother Theresa's cat. They had it coming. In my free time, I can usually be found petulant or riding the bus. Can you make my hairy dreams come true?
Auto-Erotic Sphinx with Toys
In this image, a giant sphinx spoons itself in erotic play within an aquatic styled environment littered by various denizens. These creatures include symbols and archetypes both current and nostalgic–each inhabiting a rootedness within mass cultural adolescence. Among the roster are Servbots, video game inspired mushrooms, a Pacman-like creature, a distant sea faring rubber duck, creatures sporting the symbols reminiscent of popular anime, and a Pokemon-like rabbit (a novel incarnation of Ganesha indicated by the Shiva trident on its nose). In addition, a few sea creatures partly inspired by sea monsters of western antiquity conglomerate along the mid left side of the composition. The Sphinx itself is an amalgam of aquatic, fetishist, ancient Egyptian, and 80’s style adornments, both living, as in a clown fish, or material, such as a cassette tape. Nautically colored antennae receive somatic signals from the atmosphere, perhaps from the 8 Ball moon or giant ringed planet beyond.
#3959
By
OthersideDeployer
Fidenza #547
Fidenza is by far my most versatile algorithm to date. Although the program stays focused on structured curves and blocks, the varieties of scale, organization, texture, and color usage it can employ create a wide array of generative possibilities. Additional project feature(s) => Scale:Jumbo, Turbulence:Med, Colors:Luxe, Have Margin:No, Spiral:No, Soft Shapes:No, Super Blocks:Yes, Collision Check:No Overlap, Outlined:No, Shape Angles:Curved, Density:High