29/07/2021 Campbell's Commissions Its First NFT Collection

Campbell's is breaking into the world of Non-Fungible Tokens, or NFTs, through a collaboration with artist Sophia Chang. The collaboration and entry into NFTs is being done in concert with a new label design Campbell's is rolling out for its well-known soup brand. 

According to the company, 100 Campbell's authenticated NFT art pieces titled 'AmeriCANa -- SOPHIA CHANG X CAMPBELL'S' were created by Sophia Chang, a street-style artist and illustrator.

The art pieces became available for purchase via NTWRK on July 27. Additionally, one exclusive and animated NFT art piece has been made available for auction on OpenSea July 27 through Aug. 6. Proceeds for the Campbell's NFTs will benefit Feeding America.

"The commissioning of our first-ever NFT art piece pays tribute to our place in art and pop culture, while celebrating in the most modern art medium to date," says Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company. "Sophia was a natural choice given her street art sensibility and her love of the Campbell's brand and its connection to the art world."

Arts

https://www.foodprocessing.com/industrynews/2021/campbells-nft/

Interesting NFTs
No Future #9/15
None
Like a Human 1 #3/3
Creative Challenge - 0xCert Collaboration
Vandalism #277
Real art doesn't need a rule, doesn't need an artist name, doesn't have a message, doesn't necessarily say anything
Genesis
José Delbo sent me his striking pencil sketch and powerful inked work, which I then interpreted in oil on canvas. I wanted to create a very painterly piece with obvious brush marks etc, but I was also aiming for a nostalgic feel, a kind of 1980’s superhero comic book look, the kind I grew up with. My goal with this animation was to try to recreate, in part, the creative process that both artists went through with the visual information I had. I was able to showcase my painting process more accurately as I could take photographs of my progress throughout. Consecutive images could then be layered like brush strokes over José’s drawing to create the impression that this was one continuous artwork from pencil, to ink, to completed painting. The representation of the line sketch at the beginning, then pencil/ink and lastly the paint layers being applied demonstrate both artists’ struggle for the right lines, tone, form, and colour until the work is finally completed. As the oil was still wet with each photograph the glare of my studio lights can be seen in the brush strokes. Eventually, the figure emerges and as it does, our hero comes to life, looking directly at the viewer -- but is he grimacing in approval or disgust? We will never know for sure as just before he can say anything, white paint is brushed across the canvas entirely and the process begins again. Only the bat is quick enough to escape.
#56760
By OthersideDeployer