01/08/2021 Coca-Cola to launch NFTs in Decentraland

 

coca-cola nft non fungible token

Avatar developer Tafi has partnered with Coca-Cola to launch branded virtual wearables as non-fungible tokens (NFTs), including a ‘wearable’ jacket for avatars in the Decentraland metaverse. This will be Coca-Cola’s first NFT collection and is a celebration of International Friendship Day. Proceeds of the auction will go towards the Special Olympics. 

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The NFT is a “Coca-Cola Friendship Box” inspired by vending machines. Inside the box there are three unique NFTs: a branded bubble jacket, a sound visualizer (such as the sound of a bottle opening or a beverage being poured over ice), and friendship card inspired by the collectible trading cards launched by Coca-Cola in the 1940s. The boxes include additional prizes to be unveiled when opened.

One feature specific to this NFT launch is that the digital assets can be worn within the virtual world Decentraland. Coca-Cola will even host a “Rooftop Party” on the platform to celebrate the launch.  

“Coca-Cola is one of the most collectible brands in the world, sharing its rich heritage with consumers through simple moments of joy for decades,” said Selman Careaga, President, Global Coca-Cola Trademark. “We are excited to share our first NFTs with the metaverse where new friendships are being forged in new ways in new worlds, in celebration of International Friendship Day and in support of our longstanding friend and partner, Special Olympics.”

Meanwhile, Tafi has an avatar creation platform and partners with brands to develop avatars, avatar clothing, and NFT collections. The company has partnerships with Samsung for AR Emoji’s clothing, VRChat for in-chat avatars, and clothing brand Champions for NFTs, among others. 

The NFTs launched in partnership with Coca-Cola were developed alongside creative agency Virtue and will be auctioned on marketplace OpenSea for 92 hours beginning on July 30. 

This is Coca-Cola’s first use of blockchain to enhance engagement and brand awareness in virtual worlds. Coke One North America (CONA), a company that is independent of Coca-Cola but handles its bottling, has previously used the technology to address logistical matters such as the bottling supply chain. CONA announced last year it was to trial public Ethereum blockchain technology Baseline Protocol, and it invested in digital asset payments platform Centrapay for vending machine transactions. 

Arts

https://www.ledgerinsights.com/coca-cola-to-launch-nfts-in-decentraland/

Interesting NFTs
4444 ELK GENE
Hi-ya! I'm 4444 ELK GENE. In high school, I was voted most likely to work at NASA. I like to listen to Frank Sinatra while grooming. Don't judge me. Will you be the maple syrup to my pickles?
Art Is The Currency of the Infinite
This still-life, titled after one of Pablo Picasso's infamous quotes, was made solely using 3D softwares and apps, in an attempt to bring this often forgotten artistic genre into the 21st century through the use of new artistic mediums and technologies. This piece is also an invitation to meditate on the role of "value" throught the ages and how it's been radically altered by the coming into existence of technologies and concepts like cryptocurrencies and digital scarcity.
Domestic - 2017
“Domestic is the manifestation of the cultural patriarchy in my home. The wooden "woman's" tragedy of false desire. It was done in a moment of breakup. The hollow 3d body & its lost eyes, invites you to fill up. Trying to reach out, encumbered and wrapped in its own fragility, the new mother rises."
Bored Ape Yacht Club #2087
The Bored Ape Yacht Club is a collection of 10,000 unique Bored Ape NFTs— unique digital collectibles living on the Ethereum blockchain. Your Bored Ape doubles as your Yacht Club membership card, and grants access to members-only benefits, the first of which is access to THE BATHROOM, a collaborative graffiti board. Future areas and perks can be unlocked by the community through roadmap activation.
Who Is The Creator 2
The idea for this piece was borne out of a tweet of mine that caused a bit of a stir. I’d posted a link to a blog article I’d written a number of months previous titled ‘Who is the Creator’ discussing various types of creative collaborations and why I hire people to work on my animations. It generated a lot of debate around creation and attribution with the community split on whether it’s right or wrong for an artist to hire other professionals to help them realize their art projects. I decided to push the boundaries even further and see how the cryptoart community responded. What if I quite literally had nothing to do with the physical or digital elements of the work other than coming up with the concept and coordinating it? I decided there was one artist in the space who could add huge value to this idea on levels that none other could and so I gathered my courage and contacted the great José Delbo to ask him if he’d be interested in a very unique collaboration. I explained to him that to make this piece ‘work’ he couldn't have any say in what I produced and moreover, he wouldn’t even be allowed to see the animation until it was dropped on MakersPlace. To my surprise, Mr Delbo agreed to my proposal. The animation tells the story of the creative process, which includes my roles as writer, director, and producer working with a team and making edits and changes ‘in real time’. The dialogue between myself and my ‘hired guns’ plays out in front of the viewer. The music written for the piece adds to the nostalgia of the comic book superhero theme but other elements such as the snapping and kicking of the pencil and the signing of my signature at the bottom incorporates further layers and challenges the viewer to ask important questions, such as, is the ‘Art’ the final animation (the creation) or is the ‘Art’ the concept/credit for the creation itself?