Last Friday, Sotheby’s launched its NFT exclusive marketplace, Metaverse. It’s the first of its kind among blue chip auction houses, and all NFT sales at Sotheby’s will now take place on this cutting-edge platform. Yesterday, the platform began its inaugural sale.

MoonCat,#183, 2017Courtesy Sotheby's

The platform offers new technical advancements that the traditional Sotheby’s site could not previously implement on their main website. The layout of the Metaverse website, similar in format to NFT-specific platforms such as OpenSea and Nifty Gateway, is designed to display theNFTsso that viewers can easily see the transaction history of any piece. Yet, unlike these other platforms, Metaverse offers a description of each piece’s significance, alongside the artist’s biography. Additionally, those who sign up for Metaverse are gifted a profile picture designed by well-known NFT artist Pak.

Rare Pepe,RAREPEPE (Nakamoto Card), 2017.

The inaugural Metaverse sale, Natively Digital 1.2, showcases premier NFTs. The first iteration took place earlier this year, in June. Sotheby’s intends to make Natively Digital its flagship biannual (or twice per year) NFT auction. For this second iteration, the auction house is offering a level of curation not often seen in the NFT scene: they tapped 19 NFT collectors to offer choice selections from their collections. 53 lots in total have been made available, including NFT classics such as Crypto Punks from Larva Labs, sophisticated generative art from Art Blocks and Fingerprints DAO, and collectible Rare Pepe meme trading cards.

“We wanted to have a very diverse sale in terms of category but also in terms of price point,” Michael Bouhanna, co-head of Sotheby’s Digital Sales says. “We wanted collectibles, gaming NFTs, early NFTs from 2015, 2016, everything.”

The estimated bids ranges from $10,000 to $2 million. Bidding will end on October 26.