28/12/2021 Ferrari steps into the world of NFTs, inks deal with tech firm Velas

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

Ferrari has inked deal with Swiss technology firm Velas Network to create non fungible tokens (NFT) for its fans, the luxury sports car maker said on Monday.NFTs enable users to own rare digital artifacts through the blockchain network that backs cryptocurrencies. All forms of art, tweets, music, GIFs, and more such digital assets can be owned through NFTs. The possibilities of buying and selling digital assets are endless.

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team. The multi-year agreement provides for the creation of exclusive digital content for the Scuderia’s fans.

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“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.

According toGoogleTrends, a service that tracks the most popular combinations Google users aresearchingfor ‘NFT’ more than ever—and “crypto” is not the most popular search on Google’s search engine anymore.

People are bidding thousands to own these collectibles, and some are even selling for millions. A recent report by Cointelegraph revealed that people have spent over $9 billion in NFT sales so far—and total sales are expected to reach $17.7 billion by the end of 2021. The research states that sales of NFTs have grown from $41 million in 2018 to $2.5 billion in the first half of 2021, representing a 60-fold growth in three and a half years.

Few weeks ago, Sportswear giant Adidas Originalsearned$23.5 million by selling 30,000 of Adidas’ “Into theMetaverse” non fungible tokens (NFTs) within a matter of hours of going on sale Friday.

Meanwhile, Adidas rival Nike, has filed seven trademark applications as it prepares to enter the metaverse, according to Bloomberg. As part of the application, the company indicated its intent to make and sell virtual branded sneakers and apparel.

Arts

https://indianexpress.com/article/technology/crypto/ferrari-steps-into-the-world-of-nfts-inks-deal-with-tech-firm-velas-7692804/

Interesting NFTs
My Other Half | Inspired by Minecraft: The Last Minecart (2011)
Almost every year, we capture ourselves in a way that no photo or video is capable of: with a photoscan. If you dig through our archives, you'll find many of them and can see exactly how we change over time. Sam Gorski, Creator | I wanted to find the oldest scan of myself and put him side-by-side with Sam from the present. While it is hard to look at it and not miss the years past, at the same time, this gives me hope for the future by embracing and cherishing the change in my life. How would I have gotten this far without him? About This Piece | Sam on the left was captured in 2014, while Sam on the right was captured last week (2021). This work represents the personal, creative, and emotional journey in all of us, and the hope that ourselves tomorrow may be better than ourselves today.
Shinobu-zuri, pages from an erotic illustrated book (pages 7 and 8)
Katsushika Hokusai (1760-1849) Shinobu-zuri, pages from an erotic illustrated book (pages 7 and 8) 1830 - Japan
Art Is The Currency of the Infinite
This still-life, titled after one of Pablo Picasso's infamous quotes, was made solely using 3D softwares and apps, in an attempt to bring this often forgotten artistic genre into the 21st century through the use of new artistic mediums and technologies. This piece is also an invitation to meditate on the role of "value" throught the ages and how it's been radically altered by the coming into existence of technologies and concepts like cryptocurrencies and digital scarcity.
The Dark City
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Crypto Toy Coin
This piece represents the creation of a new "Visual Toy", a term created by me to encompass my unique and exclusive GIF-Arts. The latter, "Crypto Toy Coin" is the only and first in the cryptocurrency theme. In it I represent the fast-paced world of finance in the virtual environment, the Internet with its universe of colors and infinite visual impact, an optimistic and exciting future, a world of possibilities that opens before us. These "Visual Toys" invite you to imagine, that is their function, that is the game. The ultimate goal is that you imagine, that it is you who gives it meaning. There are no good or bad answers, just the projection of each one. I've only created the trigger, the piece where you can project your imagination and let it fly.