14/01/2022 Gap Launches Its First Collection of NFTs

Gap launches NFT Collaborative Collection

Image via Getty/Mike Kemp

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Following companies like Adidas, Dolce & Gabbana, and Louis Vuitton, the retail giant has officiallylaunchednon-fungible tokens of its classic hoodie, marking its first ventureinto the NFT business.The move introducesGap’s gamified digital experience in which customers are encouraged to purchase a range of limited-edition sweatshirts designed by Brandon Sines—the creator of Frank Ape.

“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,”Sines said in a statement. “I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”

Gap’s NFTs, which were built on the Tezos blockchain, will be available in four different categories. The first and most accessible levelis“Common,” followed by “Rare,” then “Epic,” and finally, “One of a Kind.” The Common pieces can be purchased now until 8:59 a.m. PT on Saturday, and will cost2 tez (XTZ) each (about $8.30). The Rare will drop Saturday for 6 tez each; Epic on Tuesday for 100 tez each; and the One of a Kind auction will begin Jan. 24 at 9 a.m. PT.

Customers will have to collect the hoodies at the Common and Rare levels to unlock access to the Epic level. The digital assets will be available on a first come, first served basis atGap.com/nft.

Gap launches NFT Collaborative Collection

“Gap has always been at the intersection of music, art and culture,” said Chris Goble, Chief Product Officer and General Manager of Gap North America,“so we are excited about this growth opportunity in the digital space with artists like Brandon Sines.”

Gap launches NFT Collaborative Collection

Arts

https://www.complex.com/style/gap-launches-its-first-nft-collection

Interesting NFTs
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"Future bio engineering will happen... it’s only a matter of time." Digital Art from Lestron 1/1, Single Edition TOOLS USED: Cinema 4D, Octane Render, After Effects ORIGINAL RESOLUTION: 1080x1350 FILE SIZE: 22,165,067 bytes
Who Is The Creator 2
The idea for this piece was borne out of a tweet of mine that caused a bit of a stir. I’d posted a link to a blog article I’d written a number of months previous titled ‘Who is the Creator’ discussing various types of creative collaborations and why I hire people to work on my animations. It generated a lot of debate around creation and attribution with the community split on whether it’s right or wrong for an artist to hire other professionals to help them realize their art projects. I decided to push the boundaries even further and see how the cryptoart community responded. What if I quite literally had nothing to do with the physical or digital elements of the work other than coming up with the concept and coordinating it? I decided there was one artist in the space who could add huge value to this idea on levels that none other could and so I gathered my courage and contacted the great JosĂ© Delbo to ask him if he’d be interested in a very unique collaboration. I explained to him that to make this piece ‘work’ he couldn't have any say in what I produced and moreover, he wouldn’t even be allowed to see the animation until it was dropped on MakersPlace. To my surprise, Mr Delbo agreed to my proposal. The animation tells the story of the creative process, which includes my roles as writer, director, and producer working with a team and making edits and changes ‘in real time’. The dialogue between myself and my ‘hired guns’ plays out in front of the viewer. The music written for the piece adds to the nostalgia of the comic book superhero theme but other elements such as the snapping and kicking of the pencil and the signing of my signature at the bottom incorporates further layers and challenges the viewer to ask important questions, such as, is the ‘Art’ the final animation (the creation) or is the ‘Art’ the concept/credit for the creation itself?
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The Fight Club NFT collection is a compilation of 280 custom hand painted baseball bats with varying traits such as color and paint placement. Fight Club is created by Deconstructed Pop Artist Matt Gondek.