28/12/2021 Ferrari steps into the world of NFTs, inks deal with tech firm Velas

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

Ferrari has inked deal with Swiss technology firm Velas Network to create non fungible tokens (NFT) for its fans, the luxury sports car maker said on Monday.NFTs enable users to own rare digital artifacts through the blockchain network that backs cryptocurrencies. All forms of art, tweets, music, GIFs, and more such digital assets can be owned through NFTs. The possibilities of buying and selling digital assets are endless.

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team. The multi-year agreement provides for the creation of exclusive digital content for the Scuderia’s fans.

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“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.

According toGoogleTrends, a service that tracks the most popular combinations Google users aresearchingfor ‘NFT’ more than ever—and “crypto” is not the most popular search on Google’s search engine anymore.

People are bidding thousands to own these collectibles, and some are even selling for millions. A recent report by Cointelegraph revealed that people have spent over $9 billion in NFT sales so far—and total sales are expected to reach $17.7 billion by the end of 2021. The research states that sales of NFTs have grown from $41 million in 2018 to $2.5 billion in the first half of 2021, representing a 60-fold growth in three and a half years.

Few weeks ago, Sportswear giant Adidas Originalsearned$23.5 million by selling 30,000 of Adidas’ “Into theMetaverse” non fungible tokens (NFTs) within a matter of hours of going on sale Friday.

Meanwhile, Adidas rival Nike, has filed seven trademark applications as it prepares to enter the metaverse, according to Bloomberg. As part of the application, the company indicated its intent to make and sell virtual branded sneakers and apparel.

Arts

https://indianexpress.com/article/technology/crypto/ferrari-steps-into-the-world-of-nfts-inks-deal-with-tech-firm-velas-7692804/

Interesting NFTs
Jamaica Magnificat
Heyo! My name's Jamaica Magnificat. I once peed on Marie Antoinette's cat. They had it coming. Some people say I'm the Samwise Gamgee of the group. In time you'll learn how purrfect I am.
The Investor's Dream
The second "Visual Toy" about cryptocurrency and its universe that continues the exclusive collection on this theme. After the first Visual Toy, dedicated to the cryptocurrency itself, this visual toy is the other side of the coin. It represents, as its title tells us, the investor's dream, the current person and his financial hopes. A surreal fantasy of the dreams and longings of every investor, in this case the crypto investor. In this magical, happy and colorful dream, aspirations of all kinds intermingle, both the desire for great benefits, represented in a long animation that shows us a production cycle or series production that ranges from the gastronomic recipe of a two-ingredient cake. Bitcoin slice and Ethereum smoothie, passing through magic, represented in a fairy that transforms the cake into real money, which is sucked into a giant capsule to accumulate it and multiply it. The rest is full of investor aspirations, which appear in their dreams in the form of profits or screens that announce that values are rising steadily, as well as physical possessions, such as the sailboat, the helicopter, homes and other objects or possibilities. A dream full of happiness, fun and hope.
Block Chain Dungeon
Once upon a time... a little boy named Leo loved to paint, draw and experiment. He also loved to play with blocks and chains, which drew him again and again into the rooms of his friends Michel and Angelo. Often they also met in virtual rooms of Cryptovoxels, Decentraland, Somnium Space or Sandbox to create new inventions, read books about new technologies, or just swing the brushes. But on this day something gigantic happened. A good friend of Leo came to visit and brought his girlfriend Mona, who wanted a piece of Leo's art on her skin. This was the birth of the NFT's, as Leo developed Non Fungible Tattoos in the Block Chain Dungeon of Michel and Angelo. From that day on people from all over the world came to get NFT's from Leo or one of his students, like "Skeenee the rat", who controls the NFT machine with his laptop. A new age began.
Various people climbing the mountain, from the series Thirty-six Views of Mt. Fuji
Katsushika Hokusai (1760-1849) Various people climbing the mountain, from the series Thirty-six Views of Mt. Fuji 1833 - Japan
Right Place & Right Time (bitcoin hourly price offset)
Each day, a new composition for the Master is generated autonomously using a data feed of Bitcoin's last 24 hours of price action. Each hour's price programmatically controls rotation, scale, and position of a correlating layer. Astute viewers will surmise the day's price volatility simply by examining the artwork. While the daily image generation is the result of autonomous API calls, utilizing an algorithm the artist wrote, the artist has chosen to retain a control token. This token allows him to fine-tune variables associated with his algorithm, in addition to addressing aesthetic concerns within the life-cycle of the artwork. Layer state, alpha, hue, saturation, and brightness are elements the artist has retained control of in order that this artwork remain a living work-in-progress. An earlier iteration of this artwork was featured as a nightly projection mapping video on the face of the Daniels Fisher Clocktower, as part of ETH Denver 2020. Access to this and additional exclusive content awaits the master token owner at the artist's NFT Portal: https://collect.mattkane.com/minted-works/right-place-right-time-bitcoin-hourly-price-offset/