The Atlanta Hawks, in collaboration with Atlanta-based GigLabs, today introduced the âHarry the Hawkâ collection â the teamâs first iteration of limited Non-Fungible Tokens (NFTs). Non-fungible tokens can digitally represent any asset, including online-only assets like digital artwork. As part of the launch, 40 unique hand-drawn images of âHarry the Hawkâ will be up for auction, which is set to start next Monday, March 14 at 10 a.m.and continue each day through Thursday, March 17.
The âHarry the Hawk collectionâ features four different NFT types. At a base level, each winning bidder will own the original piece of digital art. Certain NFTs will also unlock different physical items or pre-determined experiences, like a $500 gift card to the Hawks Shop, the teamâs official store, located at State Farm Arena, to a signed jersey to other exclusive in-person experiences and more.
âWe strive to continue enhancing the way we engage with our global fanbase,â said Hawks CEO Steve Koonin. âAs we launch these one-of-a-kind NFTs, we are thrilled to provide fans with opportunities and experiences that are unique and have never before been possible.â
GigLabs isan Atlanta-based technology company that provides white labeled end-to-end API technology stack for brands to launch NFT storefronts and marketplaces.Started in 2017, GigLabsâ mission is to empower brands to enhance their intellectual property to generate additional revenue streams, increase customer engagement and offer more value to their fans through the strategic use of non-fungible tokens (NFTs). The company partners with brands, agencies and creators to provide easy-to-use tools for generating, minting, and selling NFTs that can be presented within fully customizable brand experiences.
âIt has been a pleasure to work with Atlanta-based GigLabs as we launch our first set of NFTs,â said Hawksâ Sr. Director of Innovation and DEI Impact Jennifer Choi. âAs we prepare for the inevitable penetration of blockchain, we are excited to start providing opportunities for the next generation of Atlantans to influence our long-term strategy.â
Fans interested in purchasing can do so without owning cryptocurrency but will be required to create an account with Dapper Wallet and transfer the required funds over to their Dapper Balance. To learn more about the Hawksâ venture into NFTs, visitHawks.com/NFT.
https://www.si.com/nba/hawks/news/atlanta-hawks-launch-harry-the-hawk-nft-collection