11/05/2022 Madonna and Beeple Collaborate on NFT Project

The pop singer spent the last year working with the digital artist on a video series about motherhood. Proceeds will benefit three nonprofits.

A still from Madonna and Beeple’s NFT artwork “Mother of Creation” (2022), part of a video triptych they created.
A still from Madonna and Beepleā€™s NFT artwork ā€œMother of Creationā€ (2022), part of a video triptych they created.Madonna and Beeple

Has Madonna embraced the blockchain?

The pop superstarā€™s interest in NFTs, or nonfungible tokens, caught some fans off guardin March, when she paid 180 ether, a digital currency worth $560,000 at the time, for an NFT of a tattooed ape from theBored Ape Yacht Club, a collection of digital art.

On Monday, the singer released her own NFT series, titled ā€œMother of Creationā€ ā€” three digitally rendered videos that recast her as a nude woman giving birth to flora, fauna and technology. The artworks are the result of a yearlong collaboration with Mike Winkelmann, the digital artist known as Beeple.

ā€œThis is such an absolute, insane honor,ā€ said Winkelmann, who is known for selling an NFT in 2021 for$69 million at Christieā€™s. ā€œI donā€™t do many collaborations. This is probably the only one I will do for a very long time.ā€

From Wednesday through Friday, Madonna and Beepleā€™s NFTs will be auctioned for charity through the online marketplaceSuperRare.

ā€œItā€™s counterintuitive to who I am,ā€ Madonna said in a phone interview, explaining that her initial struggle with the concept of digital assets made her want to explore what she saw as the elements of faith and community that drive the NFT market.

From there, Beeple and Madonna developed three videos in which audiences have a full-frontal view of Madonnaā€™s avatar giving birth to different organisms from a hospital bed, a rusted vehicle, and a forest floor. The singer has paired each video with poetry ā€” some her own and some by the mystic poet Rumi.

ā€œI never want to be provocative just for the sake of provocation,ā€ said Madonna, insisting that the butterflies and centipedes she gives birth to in the video mean something. ā€œThey stand for hope. They stand for technology.ā€

Proceeds from the NFTs will benefit three nonprofits supporting women and children: theVoices of Children Foundation, which cares for those affected by the war in Ukraine; theCity of Joy Foundation, which helps survivors of violence in the Democratic Republic of Congo; andBlack Mamaā€™s Bail Out, which provides bail for incarcerated caregivers.

The charity auction comes at a time when the NFT marketā€™s future remains uncertain.

John Crain, a founder and chief executive of SuperRare, said that his company did $10 million in sales last month compared to a $35 million high set in October. He sees the discrepancy not as a sign of the NFT marketā€™s demise but of its maturation.

ā€œItā€™s been a frothy year, but marketplaces are inherently volatile,ā€ Crain said. ā€œThere are fluctuations, but I wouldnā€™t call it a bear market.ā€

Arts

https://www.nytimes.com/2022/05/09/arts/design/madonna-beeple-nft-videos.html