Despite the recent general crypto market dump, non-fungible tokens (NFTs) continue attracting brands, celebrities, and public figures. Mel Tucker, an American football coach and the head of sports at Michigan State University, is the latest celebrity joining the NFT space.
On August 18, 2022, the third-year Michigan state couchrevealedinterest in the NFT space. Mel Tucker has announced plans to launch a collection of NFTs dubbed NFTuck before the end of this month.
Born in 1972, Melvin Tucker is an American football coach and former head coach at the University of Colorado. He is currently the head football coach at Michigan State University. Tucker is renowned for showing mastery of building a high-level college football team at Michigan.
The 50-year-old Tucker announced plans to launch a series of NFTs dubbed NFTuck before the end of this month. These will allow sports fans to access some behind-the-scenes of the program while supporting charity.
All the proceeds from the NFT sales will go towards helping the Boys and Girls sports clubs of Southeastern Michigan. To Tucker, this project is about diving into a new and evolving world and exploring how it can benefit players and sports programs. He explained:
“I think it’s important to make our players that I understand the name, image, and likeness. I want to be a role model for them on how to do some things. When things are new, we’re going to attack them. We will try to figure it out and see how we can benefit from those things.”
By description, a non-fungible token (NFT) is a one-of-a-kind digital asset providing ownership that is documented and stored in an online ledger called the blockchain. Tucker anticipates launching NFTs, allowing fans to own sport-related products.
The NFTuck collection will include a limited edition of digital assets, including Bowl Championship Ring, a unique image and digital animation of Michigan, and Tuck Shoe, an artistic rendering of a shoe worn by Tucker during official Michigan State games.
According to Jeff Lambert, the chairman of the public relations firm, the highly anticipated NFTs will allow holders to access more in-person exclusive benefits such as attending practices during the 2022 season and access to video chats with Tucker throughout the season. Lambert will help Tucker to organize the NFT sale.
Mel Tucker now anticipates leveraging the highly-awaited NFTucks to create opportunities for players while raising funds for charity. Tucker hopes to lay a blueprint for how Michigan States athletes can utilize NFTs to maximize their NIL.
In the meantime, Lambert firm has already sold 25 NFTucks on pre-sale for a dollar valuation between $400 and $900.The firm has raised and donated more than $50,000 to the Boys and Girls Sports Clubs.