23/09/2022 Italy's AC Milan Launches NFT Game With MonkeyLeague

The new partnership with an esports franchise signals the soccer champion’s latest step forward into the web3 world.

CDCROP: AC Milan - Serie A Scudetto trophy (Chris Ricco/Getty Images)

AC Milan – Serie A Scudetto trophy (Chris Ricco/Getty Images)

The new non-fungible token (NFT) partnership will let fans mint Rossoneri-branded wearables and give them access to game tournaments, such as football players playtesting the game.

It is not the first time AC Milan issued an NFT. In January 2021, the Italian soccer champion launchedan NFT campaignand its AC Milan Fan Token (ACM) on the fan engagement and rewards appSocios.com. One month later, cryptocurrency trading platformBinancealso listed the fan token.

Earlier this year, the club started new partnerships to issue officialNFT video highlight momentsand entered anNFT-based fantasy football game, allowing users to collect, trade and play with digital cards from AC Milan.

AC Milan is the first football club to partner with MonkeyLeague. “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation,” Casper Stylsvig, chief revenue officer of AC Milan, said in a press release.

Arts

https://www.coindesk.com/business/2022/09/23/italys-ac-milan-launches-nft-game-with-monkeyleague/

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