26/06/2023 How Gaming, Loyalty and Entertainment Are Bringing on Mass Adoption, Nike and Puma Digital Offerings

Nike Fortnite Airphoria

"Airphoria" (Nike/Epic Games)

This week, we spoke to experts from across the entertainment, loyalty and gaming sectors about mass adoption. The general consensus? We’re getting closer, though it’ll probably look way more subtle than you think.

Donald Trump Received $5 Million In Crypto Donations — But Not For His Election Campaign
CryptoPunks leads daily NFT sales with over US$1.39 million
NFTs Are Experiences, Not Things

Also, global footwear giants Nike and Puma announced new partnerships and digital sneaker releases that offer meaningful utility and thoughtful designs.

Onboarding the next billion users:Experts from across the entertainment, loyalty and gaming sectors made their cases for why their industries are poised to bring about mass adoption of Web3. While the broader crypto market is down and experiencing numerous challenges, the sentiment around Web3 and a decentralized, creator-focused digital future remains positive.

  • Entertainment as a “stealthy” tool:Visual media like TV and movies have the potential to onboard mass consumers in a gradual and fluid way, according to executives in the entertainment industry. “Mainstream adoption will probably look less like a conscious choice and will just happen to be powered by this technology,” Chris Jacquemin, says head of digital strategy at global talent agency WME.
  • NFT memberships and supercharging fandom:Thanks to NFTs, artists are able control how their tickets are distributed and reward their fans for engagement, experts in the ticketing and loyalty field say. “Any artist who is minting their own NFTs can explore token-gated sales, which can be used to help match token holders with premier seats, pre-show experiences or to simply give first access to all tickets on an upcoming tour,” said David Marcus, EVP of music at Ticketmaster.
  • Gaming that provides “true ownership” of assets:Gamers around the world are spending billions of dollars each year on in-game assets – without actually owning those assets, according to gaming industry leaders. NFTs allow players to buy, sell and trade those assets, giving them value inside and outside of the game. “It's about just getting something back for what you put into it, in terms of possessing some sort of interoperable utility,” said Spencer Tucker, chief gaming officer at Yuga Labs.

Fancy footwork:Major sneaker companies have continued to team up with both Web2 and Web3 brands to bring digital collectibles to their millions of fans. Their collaborations offer meaningful utility and thoughtfully designed digital items that prove Web3 doesn’t have to feel forced or clunky for global brands.

  • Battle Royale:Nike continued itsdigital expansionwith anew partnership, bringing its .SWOOSH experience to Fortnite’s 240 million users. "Airphoria," a collaboration between Nike, Fortnite creator Epic Games and branded game builder Beyond Creative, will enable players to opt-in to connecting their digital items across the Fortnite and .SWOOSH ecosystems. “This is all part of a larger effort to bring Nike's Air Max brand into the world of Fortnite with cosmetics, Fortnite islands, and account linking between Nike and Epic,” an Epic Games spokesperson told CoinDesk.
  • Cat’s meow:Global sneaker brand Puma released a new pair of sneakers called the “GutterMelo MB.03” that link real-world kicks to NFTs. The colorful drop is a collaboration between Puma, Web3 streetwear brand Gutter Cat Gang and NBA player LaMelo Ball.
CoinDesk - UnknownMfer NFT collection. (OpenSea)

Who:Pseudonymous NFT collector and artist Sartoshi

What:Mfers, an NFT collection of hand drawings released in 2021, received a boost in both sales and volume this week,according to OpenSea. It’s not entirely clear why the collection was trending, though arecent product releaseby home improvement giant Lowe’s that featured two characters from the open-source collection gained some buzz. The collection offers no utility and no roadmap and was inspired by the “Are ya winning, son?” meme.

How:The project operates under aCC0 license, which means that the project is in the public domain and can be used in any way by anyone. In June 2022, Sartoshitransferredthe project’s smart contract and ownership to the community. The simplistic collection has gained a major following online, and individual NFTsoften sellfor over $1,000 – far higher than their original mint price of 0.069 ETH, or about $320. So far, the collection has done 66,510 ETH in sales, or nearly $125 million. Mfers can be purchased on secondary marketplaces like OpenSea.

Mint Into a SlimJim:The jerky company invited fans to join theirnew “Meataverse” and is giving away 10,000 “GigaJims" NFTs.

Magical Elixir:Web3 gaming distribution company Elixir Gamesannounceda strategic partnership with game retailer GameStop to power the infrastructure for GameStop’s newPlayr platform.

The Legend of Zora:The NFT creation platform popular with brands and creativeshas launchedits own layer 2 blockchain network.

Hund hunt:Germany’s intelligence agency released adog-themed NFTcollection to recruit new talent that included a hidden string of blockchain characters.

Non-fungible Faroe Islands:The autonomous territory has issued new physical stampslinked to NFTs.

Arts

https://www.coindesk.com/web3/2023/06/23/how-gaming-loyalty-and-entertainment-are-adapting-to-the-rise-of-nfts-and-web3/

Interesting NFTs
The Shell Record
Non-fungible Token ERC-721 Token ID: 0 PNG + MP4 Minted on May 31, 2021, ed. 1/1 The first time that the NFT is sold it will include 1 png and 1 moving image piece The second time the NFT is sold it will include 2 pngs and 2 moving image pieces The third time the NFT is sold it will include 3 pngs and 3 moving image pieces The fourth time the NFT is sold it will include 4 pngs and 4 moving image pieces It stops growing at this point. Smart contract address: 0x931f6a2c2FD174115c93247c63D47E85cF319b35
#61489
By OthersideDeployer
EYE-ROLLA #5/25
ROLLIN EYES
Auto-Erotic Sphinx with Toys
In this image, a giant sphinx spoons itself in erotic play within an aquatic styled environment littered by various denizens. These creatures include symbols and archetypes both current and nostalgic–each inhabiting a rootedness within mass cultural adolescence. Among the roster are Servbots, video game inspired mushrooms, a Pacman-like creature, a distant sea faring rubber duck, creatures sporting the symbols reminiscent of popular anime, and a Pokemon-like rabbit (a novel incarnation of Ganesha indicated by the Shiva trident on its nose). In addition, a few sea creatures partly inspired by sea monsters of western antiquity conglomerate along the mid left side of the composition. The Sphinx itself is an amalgam of aquatic, fetishist, ancient Egyptian, and 80’s style adornments, both living, as in a clown fish, or material, such as a cassette tape. Nautically colored antennae receive somatic signals from the atmosphere, perhaps from the 8 Ball moon or giant ringed planet beyond.
The Moth Catcher
In this psychologically bed-headed portrait, a creature sets in a trance; his eyes devolved and vestigal, his third eye open but hardened and in a form resembling a Sharingan. The imagery therefore expresses an awareness existing in corporeal introspection. The creature’s mind sprouts, on the left side, an emerging face, grinning. To the right side of the head, red tentacles and fingers intertwine–a collaboration of invertebrate and vertebrate consciousness cooperatively handling paint brushes of the sort used to build an oil painting. The neck and throat bristle with random thorns, as from a rose or the upper portions of a beak sprouting from its flesh. The neck itself disassociates into layers of membranous material, terminating upon an abstracted base of convoluted forms composing its body. The nose is virtually non existent, more a sinus reiterative of the shape of the third eye. Set against the exposed teeth peering out of thick, meaty cheeks, a skeleton-like impression results. That impression sets behind a visceral set of lips and tongue, which is the creature’s prime seat of awareness. Sensual, organic, the tongue organ hangs, meaty, and with consciousness of a sea cucumber. It illuminates at the tip, drawing the attraction of a nearby moth–with mystery of purpose.