06/09/2023 Casio Dropping Free NFTs to 'Co-Create' Virtual G-Shock Watches

The G-Shock watch brand is coming to the metaverse via Polygon NFTs—and Casio wants to cultivate a community of collaborators.

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Japanese electronics giant Casio is expanding its sporty G-Shock watch brand into the metaverse with the launch of Virtual G-Shock, a blockchain-based “community co-creation” program in partnership with Polygon Labs.

The first step on the roadmap is a collection of 15,000 free-to-mint G-Shock Creator PassNFTs, which afford holders access to the program’s newly unveiled Discord channel. There they can enter a co-creation competition to create a variant design for the passes. The winner will be decided by community vote.

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Casio will begin rolling out the NFTs this monthvia its official website, with an initial claim window available for users who have a Casio ID from September 23-26, and a public mint to follow from September 26-29. The NFTs will be minted onPolygon, anEthereumscaling network.

“In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population,” said Takahashi Oh, senior general manager of Casio’s timepiece division, in a statement.

Oh toldDecryptthat Casio hopes to introduce its G-Shock watch brand—which the company says has shipped more than 100 million devices since its 1983 debut—to the metaverse and interactive online worlds. The NFT-driven initiative is designed to help the community develop those wearable accessories alongside the company.

"The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds,” said Oh, “and to foster a culture of wearing watches in the virtual world.”

“For example, in ametaverselinked to the NFT, we would like to realize a world where many avatars wear wristwatches and G-Shocks, just like in the real world,” he continued. “In order to realize this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock is aiming for."

Web3 loyalty programs featuring elements of co-creation have also recently been employed by brands such asLacoste, while Tommy Hilfiger ran an AI design competition in partnership with DressX during March’s Metaverse Fashion Week. Polygon in particular has attracted brands like Adidas, Nike, and Starbucks to build on its network.

Arts

https://decrypt.co/154905/casio-dropping-free-nfts-co-create-virtual-g-shock-watches?amp=1

Interesting NFTs
#10447
By OthersideDeployer
Tile [7, 13] - The Notch
7 13
DΞSTINATION HΞXAGONIA BY DON DIABLO
Welcome to DΞSTINATION HΞXAGONIA. This NFT comes with a full length audio visual experience of one hour which we have carefully created over the course of the last twelve months. You will receive a unique hand-crafted box, which includes a harddrive that contains the only copy of the high-quality file of the film, making it a truly unique art piece. Welcome to the FUTURΞ.
Dark Moods
"...The world was divided into two countries. Every photograph taken in the first was of people. Every photograph taken in the second showed none." --excerpt from the poem Genesis by Mary Ruefle Beauty is a perception. Absolutes do not hold. That perception is not ready to be perceived. The act of perceiving is an effort and its outcome as well as its inception is probabilistic. Between the probabilities and the perceptions, beauty or read it as reality is elusive. Dark Moods is my imagination playing tricks to itself. Based on public domain photography from Pixabay, each image is composed of multiple images forming a state of its own. As I've perceived each image as a totality, I did not break down to layers. Instead I've provided the four images with different levels of alterations as a continuum in itself. Dark Moods minted June 2021 on Async Art by Hulki Okan Tabak
Mars House
Mars House is the first NFT digital house in the world. Upon purchase of Mars House NFT, 3D files will be sent to the new owner by Krista Kim Studio Inc. for file upload to the owner’s Metaverse. Technical support for Mars House integration on Metaverse is provided. (Architectural Digest, March 14, 2021) “Kim ventured into NFTs while exploring meditative design during quarantine; her hope was to use the influx of digital life as an opportunity to promote wellbeing. Comprised entirely of light, the visual effects of her crypto-home are meant to omit a zen, healing atmosphere. The artist also partnered with musician Jeff Schroeder of The Smashing Pumpkins to create a calming musical accompaniment. So what makes the file a compelling purchase? Beyond the promise of buying into the lucrative NFT market, the home and all of the furniture in it can be built in real life by glass furniture-makers in Italy, as well as through MicroLED screen technology. Kim also has a strong visions the art being projected, as well. “Everyone should install an LED wall in their house for NFT art.” says the artist. “ This is the future, and Mars House demonstrates the beauty of that possibility.” The owner is in agreement to the following terms and conditions upon purchase of Mars House (hereby referred to as Mars House NFT): The collector agrees to own one copy of Mars House NFT on a single Metaverse platform. The collector is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio Inc. will provide technical support to upload and integrate Mars House NFT on a Metaverse platform. If/when Mars House is resold, the collector is required to delete all Mars House NFT 3D file(s) from his/her Metaverse, and provide verification of deletion to Krista Kim Studio Inc. before new 3D files are transferred to the new owner by the artist. The new owner is required to register Mars House NFT ownership with Krista Kim Studio Inc. Krista Kim Studio will send Mars House NFT 3D files directly to the new owner and provide support for Metaverse integration. This verified ownership transfer system will be appointed to Krista Kim Studio Inc. trusteeship, after 40 years of the date of the sale. Krista Kim Studio Inc. retains ownership of Mars House NFT copyright. All rights reserved. All reproductions of Mars House (NFT) in both digital and physical formats, are restricted. Mars House NFT physical furniture pieces, made of tempered printed glass in Italy, may be commissioned by the collector as NFT physical pieces.