06/09/2023 Casio Dropping Free NFTs to 'Co-Create' Virtual G-Shock Watches

The G-Shock watch brand is coming to the metaverse via Polygon NFTs—and Casio wants to cultivate a community of collaborators.

casio-gshock-shutterstock-gID_7.png

Japanese electronics giant Casio is expanding its sporty G-Shock watch brand into the metaverse with the launch of Virtual G-Shock, a blockchain-based “community co-creation” program in partnership with Polygon Labs.

The first step on the roadmap is a collection of 15,000 free-to-mint G-Shock Creator PassNFTs, which afford holders access to the program’s newly unveiled Discord channel. There they can enter a co-creation competition to create a variant design for the passes. The winner will be decided by community vote.

Casio will begin rolling out the NFTs this monthvia its official website, with an initial claim window available for users who have a Casio ID from September 23-26, and a public mint to follow from September 26-29. The NFTs will be minted onPolygon, anEthereumscaling network.

“In recent years, with the spread of the decentralized internet known as Web3, demand for experiences in virtual spaces has increased. We have launched this initiative to further expand the G-Shock brand by establishing points of contact with previously unreachable segments of the population,” said Takahashi Oh, senior general manager of Casio’s timepiece division, in a statement.

Oh toldDecryptthat Casio hopes to introduce its G-Shock watch brand—which the company says has shipped more than 100 million devices since its 1983 debut—to the metaverse and interactive online worlds. The NFT-driven initiative is designed to help the community develop those wearable accessories alongside the company.

"The co-creation of the Virtual G-Shock Project aims to increase the presence of the G-Shock brand in the virtual and Web3 worlds,” said Oh, “and to foster a culture of wearing watches in the virtual world.”

“For example, in ametaverselinked to the NFT, we would like to realize a world where many avatars wear wristwatches and G-Shocks, just like in the real world,” he continued. “In order to realize this world, we would like to cultivate virtual fans through the co-creation project and increase the number of friends who will work together to create the future that Virtual G-Shock is aiming for."

Web3 loyalty programs featuring elements of co-creation have also recently been employed by brands such asLacoste, while Tommy Hilfiger ran an AI design competition in partnership with DressX during March’s Metaverse Fashion Week. Polygon in particular has attracted brands like Adidas, Nike, and Starbucks to build on its network.

Arts

https://decrypt.co/154905/casio-dropping-free-nfts-co-create-virtual-g-shock-watches?amp=1

Interesting NFTs
Cypher::Prophet
Cypher::Prophet is an artwork dedicated to the punk origins of blockchain designed and realized by hackatao and hex6c. In the transposition into images we started from the iconographic canons of the hacker (hoodie, laptop, cryptographic elements) and associated them with the figure of the prophet, thus highlighting the predictive nature of the works of Eric Hughes (Cypherpunk Manifesto, 1988) and Timothy C. May (Crypto Anarchist Manifesto, 1993) as well as of the blockchain inventors Stuart Haber and Scott Stornetta (How to Time-Stamp a Digital Document, The Journal of Cryptography, 1991). Read the full story on https://medium.com/@hex6c/cypher-prophet-the-punk-origins-of-blockchain-1e8fce311e72
CryptoKitties
*waves*! I'm Kitty #447896. In high school, I was voted biggest teacher's pet. My secret indulgence is salad. I think you'll love me beclaws I have cattitude.
The Moth Catcher
In this psychologically bed-headed portrait, a creature sets in a trance; his eyes devolved and vestigal, his third eye open but hardened and in a form resembling a Sharingan. The imagery therefore expresses an awareness existing in corporeal introspection. The creature’s mind sprouts, on the left side, an emerging face, grinning. To the right side of the head, red tentacles and fingers intertwine–a collaboration of invertebrate and vertebrate consciousness cooperatively handling paint brushes of the sort used to build an oil painting. The neck and throat bristle with random thorns, as from a rose or the upper portions of a beak sprouting from its flesh. The neck itself disassociates into layers of membranous material, terminating upon an abstracted base of convoluted forms composing its body. The nose is virtually non existent, more a sinus reiterative of the shape of the third eye. Set against the exposed teeth peering out of thick, meaty cheeks, a skeleton-like impression results. That impression sets behind a visceral set of lips and tongue, which is the creature’s prime seat of awareness. Sensual, organic, the tongue organ hangs, meaty, and with consciousness of a sea cucumber. It illuminates at the tip, drawing the attraction of a nearby moth–with mystery of purpose.
缥缈之美的过去与现在(Vanitas Then and Now)
虚空派的画像。在这个虚拟时代,外在之美到底是否还受到时间的限制?(Vanitas portrait of a woman. Is beauty finite or not in the Virtual age?)
#81347
By OthersideDeployer