14/07/2021 NFT Startup Venture Notables Draws CAA, UTA, WME as Advisors (EXCLUSIVE)

Notables NFT
Courtesy of Notables

Investment firm Forest Road Co. has enlisted Hollywood’s largest talent agencies CAA, UTA and WME to help launch the NFT sales venture Notables.

Notables is designed to serve as both a creator of NFTs and as an online sales platform for the “non-fungible tokens” offered up for auction as unique digital items often aimed at super-fans of a given sector or personality. Notables describes CAA, UTA and WME as “stakeholders” in the company, although it’s not clear if there is direct investment. Creative marketing agency Matte Project is also on board as a stakeholder.

The talent agency connection is designed to facilitate the creation of one-of-a-kind items tied to their high-wattage clients. Forest Road is the same firm that recently partnered with Disney alums Kevin Mayer and Tom Staggs on two special purpose acquisition vehicles, but Notables is not part of either of those SPACs. Mayer and Staggs are board members of the Forest Road Co. parent company.

The Notables management team will be unveiled soon, a spokeswoman said.

Forest Road has been building Notables as a startup since late last year. A selling point for Notables is that it plans over time to make NFT sales available via traditional currency and credit cards rather than solely in cryptocurrencies, as most NFTs are offered today. However, Notables’ first two “drops” for sale will be offered only for cryptocurrency buyers.

Notables aims to position itself to content creators and IP holders as a clearinghouse for the creation and distribution of NFTs. Notables is the latest in a string of bets made by investors and entertainment industry players that NFTs will gain real value and not become to the 2020s what the Pet Rock was to the 1970s.

Notables’ strategic advisory board includes Ashley Graver, Spotify’s global head of creative artist partnerships; Golnar Khosrowshahi, founder & CEO of Reservoir Media Management; Lesley Silverman, digital assets agent at UTA; Fara Leff, chief operating officer at Klutch Sports Group; and Tara Dziedzic, NYSE’s head of business development for global listings.

“The potential for Notables to power new revenue streams for creators is incredible,” Graver said. “Notables has the unique ability to allow artists to push the boundaries of fan engagement.”

Like Forest Road, Notables will be based in New York and Los Angeles. Matte Projects will focus on developing the company’s brand identity and working on designs with IP holders.

“While the NFT market has quickly become saturated, we have aligned with Notables’ blue-chip approach and the belief that NFTs are far more than a novelty but a powerful way for artists to own and monetize their work, and a unique way for fans to collect masterpieces,” said Matthew Rowean, chief creative officer for Matte Projects.

Forest Road also touts Notables as on track to be the first-ever “carbon-neutral” NFT platform through Forest Road’s existing investments in renewable energy — an effort to assuage Hollywood concerns about the high cost of electricity and other resources used to create NFTs and the cryptocurrency markets that fuel their sale.

Forest Road has vowed to deploy “upwards of $100 million” with two unnamed partners to fund the generation of 160 megawatts of solar energy to help offset the natural resources used to drive the Notables platform.



Interesting NFTs
Her Mind Had Gone Out For A Stroll & Fallen Down The Rabbit Hole
Her Mind Had Gone Out For A Stroll & Fallen Down The Rabbit Hole' is the first programmable piece of art by Kitty Bast. The owner constructs, modifies & tattoos their very own Doll Lady... Is she falling down a rabbit hole, lost in a sea of cats or gazing into the unknown void? Do you like Pink Ladies or Lilac Ladies? Or do you pick the Wild Card? There's always a wild side to an innocent doll face. Is she obsessed with crypto ponies or crypto kitties? Or does she have an insatiable desire for Mr. Honey Badger. Come inside and have a nice cup of NFTea with the bunnies. Is your lady chained to the blockhain? Does your lady shed Bitcoin tears or ETH tears? Does your doll face don a Rotten Heart? Do you HODL to the Moon to meet the ETH Kitty? Do you have an obsession for cyborgs or Puddin'? Would you like a slice of Death by Pink? Is The Cat's Eye green or golden? Little trolls with mini daggers not included. The cheshire cat might trade you his ears for your goggles. Modifications of the Host. How long is forever? Sometimes, just one second.
"I wanna be adored" is a collection that explores the concept of adoration and religion through the artistic glorification of popular icons such as Elvis, David Bowie or Marilyn Monroe, elevated to the category of gods and virgins, from where they claim their right to be worshipped. They occupy in their own right a sacred place, traditionally reserved exclusively for biblical figures. Faith, forgiveness, sanctification and finally glorification are omnipresent concepts in these pieces, which explore not only the need to worship, but the desire to be worshipped ourselves. As a way of vindicating a more human concept of the divine, the protagonists of the collection reign from a more earthly heaven, more within reach of the viewer, illuminated by neon lights, like a heavenly Las Vegas where virtue and sin go hand in hand.
The Machine of Real Madrid
Visual Toy honoring the greatness of the most awarded club in the world of football, Real Madrid. Including his top stars of all time including President Bernabeu, a myth in the club's management. This Visual Toy represents the club as a title machine with the Champions League as a great emblem, since it holds the leadership in victories in the maximum European competition. A magical and fantastic mechanism like the history of the club itself. Including the Bernabeu in its last year before the remodeling in 2020, this Visual Toy brings together all the essence and soul of the merengue team. https://javierarres.com
Ocular Enhancement
"Future bio engineering will happen... it’s only a matter of time." Digital Art from Lestron 1/1, Single Edition TOOLS USED: Cinema 4D, Octane Render, After Effects ORIGINAL RESOLUTION: 1080x1350 FILE SIZE: 22,165,067 bytes
The Blockchain
Symbiotic crypto-currency relationships