Campbell's is breaking into the world of Non-Fungible Tokens, or NFTs, through a collaboration with artist Sophia Chang. The collaboration and entry into NFTs is being done in concert with a new label design Campbell's is rolling out for its well-known soup brand.
According to the company, 100 Campbell's authenticated NFT art pieces titled 'AmeriCANa -- SOPHIA CHANG X CAMPBELL'S' were created by Sophia Chang, a street-style artist and illustrator.
The art pieces became available for purchase via NTWRK on July 27. Additionally, one exclusive and animated NFT art piece has been made available for auction on OpenSea July 27 through Aug. 6. Proceeds for the Campbell's NFTs will benefit Feeding America.
"The commissioning of our first-ever NFT art piece pays tribute to our place in art and pop culture, while celebrating in the most modern art medium to date," says Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company. "Sophia was a natural choice given her street art sensibility and her love of the Campbell's brand and its connection to the art world."