29/07/2021 Campbell's Commissions Its First NFT Collection

Campbell's is breaking into the world of Non-Fungible Tokens, or NFTs, through a collaboration with artist Sophia Chang. The collaboration and entry into NFTs is being done in concert with a new label design Campbell's is rolling out for its well-known soup brand. 

According to the company, 100 Campbell's authenticated NFT art pieces titled 'AmeriCANa -- SOPHIA CHANG X CAMPBELL'S' were created by Sophia Chang, a street-style artist and illustrator.

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The art pieces became available for purchase via NTWRK on July 27. Additionally, one exclusive and animated NFT art piece has been made available for auction on OpenSea July 27 through Aug. 6. Proceeds for the Campbell's NFTs will benefit Feeding America.

"The commissioning of our first-ever NFT art piece pays tribute to our place in art and pop culture, while celebrating in the most modern art medium to date," says Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell Soup Company. "Sophia was a natural choice given her street art sensibility and her love of the Campbell's brand and its connection to the art world."

Arts

https://www.foodprocessing.com/industrynews/2021/campbells-nft/

Interesting NFTs
CryptoKitties
Hey cutie! I'm Kitty #285047. I've never told anyone this, but I once snuggled a dog. I would give it all up for a Chanel purse. Our friendship will be vegan, tantalizing, and full of ice cream.
Who Is The Creator 2
The idea for this piece was borne out of a tweet of mine that caused a bit of a stir. I’d posted a link to a blog article I’d written a number of months previous titled ‘Who is the Creator’ discussing various types of creative collaborations and why I hire people to work on my animations. It generated a lot of debate around creation and attribution with the community split on whether it’s right or wrong for an artist to hire other professionals to help them realize their art projects. I decided to push the boundaries even further and see how the cryptoart community responded. What if I quite literally had nothing to do with the physical or digital elements of the work other than coming up with the concept and coordinating it? I decided there was one artist in the space who could add huge value to this idea on levels that none other could and so I gathered my courage and contacted the great José Delbo to ask him if he’d be interested in a very unique collaboration. I explained to him that to make this piece ‘work’ he couldn't have any say in what I produced and moreover, he wouldn’t even be allowed to see the animation until it was dropped on MakersPlace. To my surprise, Mr Delbo agreed to my proposal. The animation tells the story of the creative process, which includes my roles as writer, director, and producer working with a team and making edits and changes ‘in real time’. The dialogue between myself and my ‘hired guns’ plays out in front of the viewer. The music written for the piece adds to the nostalgia of the comic book superhero theme but other elements such as the snapping and kicking of the pencil and the signing of my signature at the bottom incorporates further layers and challenges the viewer to ask important questions, such as, is the ‘Art’ the final animation (the creation) or is the ‘Art’ the concept/credit for the creation itself?
X*Y=K
･゜ﾟ･:.｡..｡.:*･'(ﾟ▽ﾟ)'･*:.｡. .｡.:*･゜ﾟ･* for more info see https://tinyurl.com/56unnr39
#62732
By OthersideDeployer
No Future #2/15
None.