Fast Company Events
Fast Company announces details of seventh annual innovation festival
“The Rebuilders” will explore opportunities to reshape business, community, and culture, post-pandemic.
01/09/2021 OneOf wants to be the NFT marketplace for people who don’t understand NFTs
Backed my music legend Quincy Jones, OneOf wants to make buying NFTs as easy as buying regular merch.
Amid the fervor around NFTs, two pertinent issues came into focus: whether the process of creating tokens can be sustainable at scale, and whether the hype and inflated price tags often associated with NFTs will wind down to everyday, affordable transactions.
The founders at OneOf believe they have the answer for both.
Launching today, OneOf is a marketplace connecting music artists and their fans.
OneOf operates on the Tezos blockchain that, according to Tezos, uses 2 million times less energy than other networks. For comparison, a single transaction on the more popular Ethereum blockchain consumes the same amount of energyneeded to power a standard U.S. home for one and a half days. OneOf claims minting an NFT through its marketplace uses the same energy as sending a Tweet.
OneOf also has a tiered system for digital goods, which creates a wider range of buying options. NFTs are still largely associated with the astronomical sales that dominate headlines. While OneOf does offer pricier 1-of-1 sales, artists have the option of selling goods that run the gamut all the way to 1 of 100,000 tokens as low as $1, all of which can be purchased either through crypto or standard debit and credit cards.
“We’re interested in this bigger picture idea of, how do we get the next 100 million non-crypto users onto the blockchain ecosystem?” says Lin Dai, cofounder and CEO of OneOf. “If you think about the earliest use cases, it’s really around speculation. You purchase a coin and then it will rise in price. We didn’t think that was going to be the way to usher in the watershed moment for general adoption of blockchain.”
What’s also helping OneOf’s mission for mass adoption is its roster of talent. At launch, OneOf is working with major artists including Doja Cat, H.E.R., John Legend, Jacob Collier, Charlie Puth, Whitney Houston’s estate, and Quincy Jones, who’s also a backer.
“You can imagine with the amount of things that come Quincy Jones’s way—we say no to 90+% of what comes in our doors,” says Adam Fell, cofounder and board member of OneOf, and president of Quincy Jones Productions. “Since music streaming, nothing has come to us that we thought was truly paradigm shifting until [NFTs].”
In addition to OneOf taking a more sustainable approach to NFT transactions and focusing on garnering a wider set of users, Fell says another deciding factor for Jones to get on board, and what could be appealing for skeptical users, is the fact that OneOf has been in development for more than two years, well before the hype of NFTs stormed the zeitgeist.
“I think our motivation is perhaps a little different than some of the other platforms that most recently pivoted their business to become NFT platforms,” Dai says. “We care about the 100 million non-crypto native users—educating them and bringing them into the fold, breaking down technology and economic barriers, versus a lot of other platforms where their primary business model is catered to crypto whales.”
For its first drop today at noon EST, OneOf is partnering with the iHeartRadio Music Festival for an NFT giveaway contest. The first artist-backed drop will be Doja Cat’s in early September. While there are no details yet on what Doja Cat’s sale will contain, OneOf, in a way, can be seen as merch 2.0 for artists.
“There’s all sorts of innovative ways that you can use NFTs to be merch,” Fell says. “You can make it so that you have to be in a certain geographical area, i.e., a festival, to claim certain merch. You can gamify that merch, which leads to different experiences or different perks, or the ability to buy specific physical things.”
“The idea is how do we make [OneOf] easy and how do we make it kind of attractive to the non-crypto fans?” Dai adds. “And music is more powerful than sports in some ways. What NBA Top Shot has done has really proven that NFTs around a passion point can really rally a fan base.”
Arts
(0)
(0)
https://www.fastcompany.com/90670478/oneof-nft-marketplace-quincy-jones-doja-cat-nft-summer
Interesting NFTs
Friendship Bracelets #20153
Since founding Art Blocks in 2020, artist Erick Calderon (a.k.a. Snowfro) has been intrigued by the idea of representing digital artwork in the physical world in the form of an ephemeral physical object with meaning, but with no inherent value.
Donald Judd has long been an inspiration for Art Blocks. One aspect we admire most about Judd’s artistic practice is the elegance of design he effortlessly paired with the accessibility of materials that could be found at a hardware store. With Judd as inspiration, we hatched a plan to create a unique generative art friendship bracelet that includes instructions to make, in minutes, a simple bracelet using a few dollars’ worth of embroidery floss. Donald Judd believed that what surrounds us in our day-to-day life is already so beautiful, and that ultimately the experience of creating art is as important as owning it.
Erick was incredibly excited to collaborate with renowned artist Alexis André (a.k.a. MacTuitui) to bring generative art and ephemeral physical objects together in the form of friendship bracelets. Conceptualized by Erick and aesthetically and programmatically designed by Alexis, this project pairs creative coding with a beautiful spectrum of embroidery floss colors. The project was a true team effort, as each member of the Art Blocks team designed and named their own color palette!
The project is a token of our appreciation to the creators, makers, builders, and collectors who have all contributed to making the Art Blocks community what it is today. Participating in this project is a signal, both online and IRL, that you’re a participant in this evolution of art + community. You are pushing the best ideas forward. You are the reason all of these imaginative projects come to life. Our community is what makes all of this possible. So, to say it plainly, we appreciate you, and we hope that you’ll accept this bracelet as a token of our special friendship!
The owner of any wallet with an Art Blocks piece at the time of snapshot (October 26, 2022, at 3pm US Central time) is eligible to claim two mints from this special generative art project. We would love to see you keep one bracelet and share your love for generative art by gifting your second mint! These mints are free to claim (you pay only the gas) and exist on L1 Ethereum. Please note that we may in the future release additional modified iterations of the Friendship Bracelets project, ideally on an L2 scaling solution, that may substantially increase the total supply of tokens related to the project, with the intent of being a more accessible entry point to a larger audience. But this version is what we're here to celebrate today, and this gift is for you in gratitude for your support along the way. Please enjoy this token of our friendship and explore the wonderful artwork created by Alexis André. Then, let's all make bracelets together!
Warmly, Alexis + Erick + the Art Blocks team
The claim window expires on January 10, 2023, at noon US Central time.
Click into the Display Notes for information about making your bracelet.
#75018
By
OthersideDeployer
Chromie Squiggle #6339
Simple and easily identifiable, each squiggle embodies the soul of the Art Blocks platform. Consider each my personal signature as an artist, developer, and tinkerer. Public minting of the Chromie Squiggle is permanently paused. They are now reserved for manual distribution to collectors and community members over a longer period of time. Please visit OpenSea to explore Squiggles available on the secondary market.
The Blockchain
Symbiotic crypto-currency relationships
Crossroad
LIMITED EDITION 1/1 | includes signed limited edition prints of all 3 states (pre-election, Trump win, Biden win)
This piece is a first for Nifty, a token that will change based on the outcome of the election. If anything is constant about the times we now live in, it's uncertainty. This uncertainty is perfectly encapsulated in this piece of artwork as the person buying the piece will not know the final artwork. The artwork will be one state at auction before the election, and after the results of the election are known, will forever change to reflect a Trump or Biden win.
PLEASE FUCKING NOTE: If trump wins, this token will change to that video of sexy boi king trump stomping through hell FOREVER. I don’t want you coming back to me bitching that you spent $2M* on this and now it’s a video of orangeman going HAM and it’s keeping u up at night popping mad boners. should have voted bruh.
*and stfu that this isn’t gonna be worth a fuckton more when I hit 30 years of everydays and have a permanent collection in the MOMA. smh.