13/10/2021 McDonald's China Launches 'Big Mac Cube' NFTs

McDonald’s China has released a collection of NFTs to celebrate31years since its first fast food restaurant opened on the mainland.

The “Big Mac Cube” — named after the chain’s most famous burger — is also a nod to the company’s shiny new headquarters that have opened in Shanghai.

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A total of188digital collectibles are going to be distributed to employees and consumers to mark the anniversary.

Zhang Jiayin, the CEO of McDonald’s in China, says the company has become the first domestic catering brand to release an NFT collection, adding:

“McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting-edge technology.”

An Interesting Development

McDonald’s China releasing NFTs is all the more interesting given how c has been making a concerted effort to clamp down on cryptocurrencies.

This comes ahead of the official launch of the digital yuan, which is expected to happen before the Winter Olympics kick off in February 2022.

The Conflux Network collaborated with the fast food chain on the collection — heralding the project as an “ultimate example of East meets West.”

McDonald’s very first outlet in China opened in Shenzhen all the way back in1990. Fast forward to now, and the latest figures suggest it has3,787stores dotted around the country, with plans to open thousands more in the coming years.

Internationally, this isn’t the first time that the brand has dabbled in NFTs. Back in April, McDonald’s France released digital collectibles depicting pixelated versions of Big Macs, Chicken McNuggets and ice cream sundaes. A total of20works were up for grabs.

Burger King has gone one further by launching the Keep It Real Meals campaign — a star-studded affair that includes the American rapper Nelly as a collaborator.

QR codes have been printed on millions of meal boxes, giving customers the chance to collect nine sets of NFTs, each containing three collectibles.

Collecting all three within a set unlocks a fourth NFT that’s jampacked with prizes — including a year’s supply of Whopper sandwiches and the chance to have a phone call with a celebrity.

Arts

https://coinmarketcap.com/alexandria/article/mcdonald-s-china-launches-big-mac-cube-nfts

Interesting NFTs
Wild-devil
A character from The Beacon
O-iwa-san, poisoned by her unfaithful husband who she thereafter haunted, from the series One Hundred Ghost Tales
Katsushika Hokusai (1760-1849) O-iwa-san, poisoned by her unfaithful husband who she thereafter haunted, from the series One Hundred Ghost Tales 1833 - Japan
The Moth Catcher
In this psychologically bed-headed portrait, a creature sets in a trance; his eyes devolved and vestigal, his third eye open but hardened and in a form resembling a Sharingan. The imagery therefore expresses an awareness existing in corporeal introspection. The creature’s mind sprouts, on the left side, an emerging face, grinning. To the right side of the head, red tentacles and fingers intertwine–a collaboration of invertebrate and vertebrate consciousness cooperatively handling paint brushes of the sort used to build an oil painting. The neck and throat bristle with random thorns, as from a rose or the upper portions of a beak sprouting from its flesh. The neck itself disassociates into layers of membranous material, terminating upon an abstracted base of convoluted forms composing its body. The nose is virtually non existent, more a sinus reiterative of the shape of the third eye. Set against the exposed teeth peering out of thick, meaty cheeks, a skeleton-like impression results. That impression sets behind a visceral set of lips and tongue, which is the creature’s prime seat of awareness. Sensual, organic, the tongue organ hangs, meaty, and with consciousness of a sea cucumber. It illuminates at the tip, drawing the attraction of a nearby moth–with mystery of purpose.
trump 2020
This is a photo i took of my son playing around in one of our cat carriers, redressed to express the concern and damage the continuation of the trump administration could bring to the world in 2020 and beyond. Unlike the majority of my historic work found on opensea, all content was conceived and taken by me, so felt perfect to use as my first piece on Known Origin.
Gunky's Uprising
Gunky's Uprising by SSX3LAU Slimesunday and 3LAU team up once again under their alias SSX3LAU for a collection featuring their first exploration into color. TBD is a full length music video featuring an unreleased song from 3LAU and Slimesunday\u2019s mesmerizing animation. In a first for the artists, TBD\u2019s collector will have the opportunity to name the song (some restrictions apply).