13/10/2021 McDonald's China Launches 'Big Mac Cube' NFTs

McDonald’s China has released a collection of NFTs to celebrate31years since its first fast food restaurant opened on the mainland.

The “Big Mac Cube” — named after the chain’s most famous burger — is also a nod to the company’s shiny new headquarters that have opened in Shanghai.

A total of188digital collectibles are going to be distributed to employees and consumers to mark the anniversary.

Zhang Jiayin, the CEO of McDonald’s in China, says the company has become the first domestic catering brand to release an NFT collection, adding:

“McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting-edge technology.”

An Interesting Development

McDonald’s China releasing NFTs is all the more interesting given how c has been making a concerted effort to clamp down on cryptocurrencies.

This comes ahead of the official launch of the digital yuan, which is expected to happen before the Winter Olympics kick off in February 2022.

The Conflux Network collaborated with the fast food chain on the collection — heralding the project as an “ultimate example of East meets West.”

McDonald’s very first outlet in China opened in Shenzhen all the way back in1990. Fast forward to now, and the latest figures suggest it has3,787stores dotted around the country, with plans to open thousands more in the coming years.

Internationally, this isn’t the first time that the brand has dabbled in NFTs. Back in April, McDonald’s France released digital collectibles depicting pixelated versions of Big Macs, Chicken McNuggets and ice cream sundaes. A total of20works were up for grabs.

Burger King has gone one further by launching the Keep It Real Meals campaign — a star-studded affair that includes the American rapper Nelly as a collaborator.

QR codes have been printed on millions of meal boxes, giving customers the chance to collect nine sets of NFTs, each containing three collectibles.

Collecting all three within a set unlocks a fourth NFT that’s jampacked with prizes — including a year’s supply of Whopper sandwiches and the chance to have a phone call with a celebrity.

Arts

https://coinmarketcap.com/alexandria/article/mcdonald-s-china-launches-big-mac-cube-nfts

Interesting NFTs
Gen 1 | Cymric Mauve Lemon
*hissing noises*! My name's Gen 1 | Cymric Mauve Lemon. I once peed on Amelia Earhart's cat. They had it coming. I put ghost pepper hot sauce on everything. Like, everything: hot dogs, cantaloupe—everything! In time you'll learn how purrfect I am.
Alex in Wonderland
A figure, Alex, stands mostly naked in the midst of a physical and psychological maelstrom. He is clad only in nostalgic 80’s era socks, on a tenuous island between active waters and a variety of shark denizens. Sharks on the right side of the image are all beached, including a shark with a quartz crystal snout, an orange shark wrapped in a life buoy, and a shark further in the distance wearing an 80’s style shirt with the number “88”. On the left side is the largest shark, wearing bright glossy red lipstick and brandishing prominent teeth with braces. She is cordoned off from the figure by a roped float divider, and within her thought bubble is a warning symbol. Behind the figure, hovering in the air, are Grey aliens emerging from the distance, out of a series of elliptical UFO shaped interdimensional membranes. The Greys take on the visual form of spermazoa ostensibly impregnating the interdimensional thresholds. As is typical, these Greys inhabit a zone just behind the unconscious topology of Alex’s dissociative mind. Though Alex’s bottom half is representative, his top half mutates into a psychological cornucopia. In a manner akin to “Auto-Erotic Sphinx”, a predecessor work, the figure has self suctioned—an act of sensual infatuation, enjoyment, and exploration. Upward exists the figure’s primary conscious eye, adorned with a revolutionary beret emblazoned with a Bitcoin badge. The figure’s summit features the nose of a fighter jet facing off against video game Bullet Bills, one of whom is marked by a communist North Korean star. A cropped section of a UFO observes the contest. Alex’s mind branches both left and right. To the left is more singular embodied consciousness, manifesting two eyes and a Ganesh trunk grasping crayons. The right branch dissociates upward diagonally, emerging into an array of eyes, faces, teeth, tail, a unicorn horn, and much more—all of which participate in expressing his unconscious being; a democracy of psychic factions representing thought impressions and associations. All illumination and darkness– fernal, infernal, high consciousness and corporeal underbelly–reside in this realm. In the distance are relatively languid, light clouds, and against the firmament hovers a colossal distant eye peering over the scene and far beyond. This painting possesses underlying genetic traits with previous works such as “Auto-Erotic Sphinx with Toys”, “Dionysus”, and “Fuku-Shiva”. The work serves also as a nod to an earlier period of art inspiration during late teens and early twenties— born out of the nakedness, vulnerability, curiosity, and wonder inherent to coming of age and all subsequent psychedelic revelation.
The Scion
A young figure caught in a moment of distraction, aware only ephemerally of his unconscious being, as it engages in psychological and psychedelic layer spaces. His right arm casually cradles a moray eel; the figure is comfortable but not truly aware of the potentials for danger in such negligence. His shirt reads “Bello” in Pokemon style font, harkening back to a childhood straddling the millennial threshold. To his right side, out of the unconscious deep, shrouded alien heads propagate as a fractal totem, each new iteration a more sophisticated rendering of emotional masking over the cold mystery of the greys. As the scion of the Budgie-Sattva, the young man, in his distraction, is also simultaneously aware of higher levels of self discovery. To his left a psychological topology sets beneath the oracle side of an 8 ball ,hovering; its message a purest concept of acceptance. The “Scion” lettering is in 80’s HeMan style bold declaration. The lower right side of the painting is like a hybrid of melon, feathers, and seeds. The crystals in the background bring light; conducted, refracted, reflected, and dispersed, to balance the dark shadow of the figure’s physical body. The aura of the scion succeeds in layers to point, with a finger, and the crown chakra, toward a center of a mandala existing as nigh pure application of strokes, in essence painterly abstraction, but also revealing hints of the Aura of migraine, and the bi-hemispherical nature of the brain–noting concerns of the possibility of inherited mental disease. Yet the flourish of chakra as it sets against that center is robust, active, coherent, and reveling against all fear. Fundamentally, the piece speaks to the activation of one’s potential to begin to “Know Thyself”, and find greater awareness out of the enigmas of the mind–as an inculcated seed given to the rich soil of one’s own birthright.
DΞSTINATION HΞXAGONIA BY DON DIABLO
Welcome to DΞSTINATION HΞXAGONIA. This NFT comes with a full length audio visual experience of one hour which we have carefully created over the course of the last twelve months. You will receive a unique hand-crafted box, which includes a harddrive that contains the only copy of the high-quality file of the film, making it a truly unique art piece. Welcome to the FUTURΞ.
Faceplant
Facebook logo factory. 3D animation, 10-second loop, 30 fps. Created using Cinema4D, X-Particles, TurbulenceFD, Octane, and After Effects. Originally posted on TikTok (@jigpx) on 1/4/21. 38.7m+ views, 2.1m+ likes (as of 4/22/21).