21/10/2021 How To Make An NFT Project As Popular As Nike

NFTs aren't just valuable economically. They're also revolutionary when it comes to branding. Projects such as CryptoPunks, Bored Ape Yacht Club (BAYC), Koala Intelligence Agency, Art Blocks, CyberKongzand many more are changing brand-building approaches.The days of physical brand building, which has helped companies such as Nike, Gucci, etc., create their followings, is being replaced by a digital metaverse with a cult following.

CryptoPunks and BAYC NFTs (both of which I own at least one of) have created communities of core enthusiasts that are rarely seen with mainstream brands. For instance, it's rare to find someone changing their profile picture to a new Nike kicks or Patek watch, no matter how valuable those assets are. But on Twitter, you can find many peoplechanging their profile picturesto avatars of their favorite NFT project.

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These vibrant communities help in increasing the value of NFTs. Today, the most popular NFTs are worth more than a small house in some parts of America. For instance, CryptoPunks tokens, pixelated humanoid characters that weregiven away for free back in 2017, were worth a minimum of about $400,000 when I wrote this.

As a consultant with my own agency, I see a lot of projects early on. Every successful NFT project adopts different but similar brand-building strategies. These strategies have helped create a vibrant community for them, which means more awareness and mainstream interest. But despite the current popularity and value of the NFT sector, I think there's still plenty of room for improvement in approach and technology.

Access And Utility

NFTs as access passes are a growing theme. This is when owning an NFT gives the holder access to certain benefits. Such benefits range from being part of an exclusive club to real-life benefits such as having access to certain works or events and even access to stories are part of it for some. One interesting case is VeeFriends. (I own a VeeFriend as well.) Gary Vaynerchuk created the collection of 10,255 tokens, and holders will be able toattend VeeConfor the next three years.

Arts

https://www.forbes.com/sites/forbesagencycouncil/2021/10/19/how-to-make-an-nft-project-as-popular-as-nike/?sh=2629197c7738

Interesting NFTs
Crypto Toy Coin
This piece represents the creation of a new "Visual Toy", a term created by me to encompass my unique and exclusive GIF-Arts. The latter, "Crypto Toy Coin" is the only and first in the cryptocurrency theme. In it I represent the fast-paced world of finance in the virtual environment, the Internet with its universe of colors and infinite visual impact, an optimistic and exciting future, a world of possibilities that opens before us. These "Visual Toys" invite you to imagine, that is their function, that is the game. The ultimate goal is that you imagine, that it is you who gives it meaning. There are no good or bad answers, just the projection of each one. I've only created the trigger, the piece where you can project your imagination and let it fly.
Ringers #621
There are an almost infinite number of ways to wrap a string around a set of pegs. On the surface it may seem like a simple concept but prepare to be surprised and delighted at the variety of combinations the algorithm can produce. Each output from 'Ringers' is derived from a unique transaction hash and generated in Javascript in the browser. Feature variations include peg count, sizing, layout, wrap orientation, and a few colorful flourishes for good measure. Additional project feature(s) => Background: Red, Size: Normal, Wrap orientation: Balanced, Wrap style: Loop, Peg layout: Recursive grid, Peg scaling: Uniform, Body: White, Peg style: Solid, Extra color: N/A, Peg count: 23
Bless and Curse
What does it mean when your dreams feel so real?
No Future #9/15
None
#53660
By OthersideDeployer