21/10/2021 How To Make An NFT Project As Popular As Nike

NFTs aren't just valuable economically. They're also revolutionary when it comes to branding. Projects such as CryptoPunks, Bored Ape Yacht Club (BAYC), Koala Intelligence Agency, Art Blocks, CyberKongzand many more are changing brand-building approaches.The days of physical brand building, which has helped companies such as Nike, Gucci, etc., create their followings, is being replaced by a digital metaverse with a cult following.

CryptoPunks and BAYC NFTs (both of which I own at least one of) have created communities of core enthusiasts that are rarely seen with mainstream brands. For instance, it's rare to find someone changing their profile picture to a new Nike kicks or Patek watch, no matter how valuable those assets are. But on Twitter, you can find many peoplechanging their profile picturesto avatars of their favorite NFT project.

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These vibrant communities help in increasing the value of NFTs. Today, the most popular NFTs are worth more than a small house in some parts of America. For instance, CryptoPunks tokens, pixelated humanoid characters that weregiven away for free back in 2017, were worth a minimum of about $400,000 when I wrote this.

As a consultant with my own agency, I see a lot of projects early on. Every successful NFT project adopts different but similar brand-building strategies. These strategies have helped create a vibrant community for them, which means more awareness and mainstream interest. But despite the current popularity and value of the NFT sector, I think there's still plenty of room for improvement in approach and technology.

Access And Utility

NFTs as access passes are a growing theme. This is when owning an NFT gives the holder access to certain benefits. Such benefits range from being part of an exclusive club to real-life benefits such as having access to certain works or events and even access to stories are part of it for some. One interesting case is VeeFriends. (I own a VeeFriend as well.) Gary Vaynerchuk created the collection of 10,255 tokens, and holders will be able toattend VeeConfor the next three years.

Arts

https://www.forbes.com/sites/forbesagencycouncil/2021/10/19/how-to-make-an-nft-project-as-popular-as-nike/?sh=2629197c7738

Interesting NFTs
Pixel Story
This happy-go-lucky tribe made of lovable pixel Kitties have so much to talk about. While their language skills are simplistic, each Kitty still manages to express themselves with a variety of colorful emoticons and poses. From communicating their basic emotions, to discussing the economic implications of rising Ethereum gas prices, Pixel Tribe Kitties will keep each other entertained for hours. As their communications evolve and become more sophisticated, the inhabitants will come to realize that certain combinations of emotes will unlock secrets within their world. Try it out for yourself, if you're lucky enough to adopt a Kitty. Use the coordinate guide at: https://share.getcloudapp.com/7KumW6Lk to position your kitty Layer.
SKULLTOPIA
Skulltopia ▫ 2022 ▫ Forlenza
Lim Hedra #1/20
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#56151
By OthersideDeployer
The Investor's Dream
The second "Visual Toy" about cryptocurrency and its universe that continues the exclusive collection on this theme. After the first Visual Toy, dedicated to the cryptocurrency itself, this visual toy is the other side of the coin. It represents, as its title tells us, the investor's dream, the current person and his financial hopes. A surreal fantasy of the dreams and longings of every investor, in this case the crypto investor. In this magical, happy and colorful dream, aspirations of all kinds intermingle, both the desire for great benefits, represented in a long animation that shows us a production cycle or series production that ranges from the gastronomic recipe of a two-ingredient cake. Bitcoin slice and Ethereum smoothie, passing through magic, represented in a fairy that transforms the cake into real money, which is sucked into a giant capsule to accumulate it and multiply it. The rest is full of investor aspirations, which appear in their dreams in the form of profits or screens that announce that values are rising steadily, as well as physical possessions, such as the sailboat, the helicopter, homes and other objects or possibilities. A dream full of happiness, fun and hope.