21/12/2021 This 32-year-old artist brought in over $200,000 selling NFTs. Here’s how she’s supporting women of color in the space

Elise Swopes, a Brooklyn-based photographer and graphic designer.

Elise Swopes garnered over $200,000 in about 10 months selling her art as nonfungible tokens, or NFTs.

After her first sale in March forover $17,600, she thought, ”‘Oh my god, my life is going to change,’” the 32-year-old tells CNBC Make It. “And it has ever since then. It’s definitely brought me a lot of opportunity.”

The Brooklyn-based photographer and graphic designer lists her art on NFT marketplaceslike SuperRare and Nifty Gateway. Her pieces depict animations of cityscapes that she photographs. She frequently adds elements of nature that she designs digitally to her photographs.

For example, in her first Nifty Gateway collection, Swopes created multiple works that combined her photographs of New York, Portland, Los Angeles, Atlanta, Chicago and Denver, with giraffes and other jungle elements. To honor the giraffes included in her work, Swopes donated a portion of sales from the collection to the Somali Giraffe Project.

“Giraffes in Portland,” by Elise Swopes.

Courtesy of Elise Swopes

As her work continues to resell, Swopes earns a royalty of 10% to 15%.

With much of her earnings, Swopes pays her managers and other bills, but also donates to organizations and buys other artists’ NFTs, she says.

Swopes has collected NFTs created byphotographer Brittany Pierre and visual artist Lana Denina, among others. She showcases her NFT collection ina digital gallerythat she created in metaverse CryptoVoxels, which cost about $10,000, she says. She also noted her admiration for the Black NFT Artcollective, which amplifies Black artists in the NFT space, and its creator, Iris Nevins.

“When I make a sale, I make sure that I’m giving back to the community that’s giving back as well,” she says, “because there’s a cycle [of support].”

“But I have also found quite a bit of difficulty with the [NFT] community as far as representation of people of color and Black women specifically,” she says.

“Perspective,” by Elise Swopes.

Courtesy of Elise Swopes

“There’s obviously a ton of advance opportunity for white men, and we’ve seen them continuously get more sales. Women have barely made any sales in the last 21 months,” Swopes says. Indeed, Bloomberg reported that female artists accounted for just 5% of all NFT art sales in that time frame,citing a November report by research firm ArtTactic.

When Swopes speaks up about this online and promotes diversity and inclusivity, it “doesn’t always garner the best support with everybody,” she says.

“They find it uncomfortable to be uncomfortable and hold themselves accountable with wealth distribution, especially with how much money a lot of these people have made. So, I find myself having a lot of responsibility as not just a woman, but a woman of color in this community, who understands perspective and can put myself in different people’s shoes,” she says.

Many in the space lack awareness, she says, making jokes or comments that are “really alarming.”

“I hope that people can continue investing in my art and continue investing what I’m doing, because I’m actually trying to commit and make a change,” Swopes says.

“Chasing Waterfalls,” by Elise Swopes.

Courtesy of Elise Swopes

Swopes’ brand and art career initially took off in 2010 after joining Instagram right when the platform launched. She sees similarities in how she felt then on Instagram and now in the NFT space.

“This is kind of the same thing I experienced on Instagram, just feeling like I have to be the voice of representation in many ways,” she says. “I found myself in that position again, just making sure I support Black women, minorities, in the [NFT] community.”

Next year, Swopes plans to launch a collective called the Sunrise Art Club, she says. The club will support women of color through various events and programs, but also fund different NFT projects.

“There are a lot of Black women right now in the NFT community, and they’re doing a lot of really great stuff. We’re really great community builders, and I hope that money will be distributed better where [the community] gives us a seat at the table,” Swopes says.

Arts

https://www.cnbc.com/2021/12/19/this-31-year-old-artist-brought-in-over-200000-selling-nfts-how-shes-supporting-women-of-color.html

Interesting NFTs
#85150
By OthersideDeployer
Banksta
Pump, dump and bump Banksta to death. Demon or dead normal? Print fiat at will. What more do you want?
Perennial Links
Non-fungible token ERC-721 Token ID: 1 MP4, 1 min video @30 fps, 1920 x 1920 Minted on May 27, 2021, ed. 1/1 Smart Contract Address: 0x30754ecf5060a9de7abc7a03c1761d3e500d55e9
The Machine of Real Madrid
Visual Toy honoring the greatness of the most awarded club in the world of football, Real Madrid. Including his top stars of all time including President Bernabeu, a myth in the club's management. This Visual Toy represents the club as a title machine with the Champions League as a great emblem, since it holds the leadership in victories in the maximum European competition. A magical and fantastic mechanism like the history of the club itself. Including the Bernabeu in its last year before the remodeling in 2020, this Visual Toy brings together all the essence and soul of the merengue team. https://javierarres.com
My Other Half | Inspired by Minecraft: The Last Minecart (2011)
Almost every year, we capture ourselves in a way that no photo or video is capable of: with a photoscan. If you dig through our archives, you'll find many of them and can see exactly how we change over time. Sam Gorski, Creator | I wanted to find the oldest scan of myself and put him side-by-side with Sam from the present. While it is hard to look at it and not miss the years past, at the same time, this gives me hope for the future by embracing and cherishing the change in my life. How would I have gotten this far without him? About This Piece | Sam on the left was captured in 2014, while Sam on the right was captured last week (2021). This work represents the personal, creative, and emotional journey in all of us, and the hope that ourselves tomorrow may be better than ourselves today.