14/01/2022 Gap Launches Its First Collection of NFTs

Gap launches NFT Collaborative Collection

Image via Getty/Mike Kemp

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Following companies like Adidas, Dolce & Gabbana, and Louis Vuitton, the retail giant has officiallylaunchednon-fungible tokens of its classic hoodie, marking its first ventureinto the NFT business.The move introducesGap’s gamified digital experience in which customers are encouraged to purchase a range of limited-edition sweatshirts designed by Brandon Sines—the creator of Frank Ape.

“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,”Sines said in a statement. “I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”

Gap’s NFTs, which were built on the Tezos blockchain, will be available in four different categories. The first and most accessible levelis“Common,” followed by “Rare,” then “Epic,” and finally, “One of a Kind.” The Common pieces can be purchased now until 8:59 a.m. PT on Saturday, and will cost2 tez (XTZ) each (about $8.30). The Rare will drop Saturday for 6 tez each; Epic on Tuesday for 100 tez each; and the One of a Kind auction will begin Jan. 24 at 9 a.m. PT.

Customers will have to collect the hoodies at the Common and Rare levels to unlock access to the Epic level. The digital assets will be available on a first come, first served basis atGap.com/nft.

Gap launches NFT Collaborative Collection

“Gap has always been at the intersection of music, art and culture,” said Chris Goble, Chief Product Officer and General Manager of Gap North America,“so we are excited about this growth opportunity in the digital space with artists like Brandon Sines.”

Gap launches NFT Collaborative Collection

Arts

https://www.complex.com/style/gap-launches-its-first-nft-collection

Interesting NFTs
CryptoKitties
*hissing noises*! I'm Kitty #434253. My friends describe me as raunchy and stinky. I put marmite on everything. Like, everything: hot dogs, lasagna—everything! Purrhaps this is the beginning of a beautiful relationship.
#46782
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The Moth Catcher
In this psychologically bed-headed portrait, a creature sets in a trance; his eyes devolved and vestigal, his third eye open but hardened and in a form resembling a Sharingan. The imagery therefore expresses an awareness existing in corporeal introspection. The creature’s mind sprouts, on the left side, an emerging face, grinning. To the right side of the head, red tentacles and fingers intertwine–a collaboration of invertebrate and vertebrate consciousness cooperatively handling paint brushes of the sort used to build an oil painting. The neck and throat bristle with random thorns, as from a rose or the upper portions of a beak sprouting from its flesh. The neck itself disassociates into layers of membranous material, terminating upon an abstracted base of convoluted forms composing its body. The nose is virtually non existent, more a sinus reiterative of the shape of the third eye. Set against the exposed teeth peering out of thick, meaty cheeks, a skeleton-like impression results. That impression sets behind a visceral set of lips and tongue, which is the creature’s prime seat of awareness. Sensual, organic, the tongue organ hangs, meaty, and with consciousness of a sea cucumber. It illuminates at the tip, drawing the attraction of a nearby moth–with mystery of purpose.
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Genesis
José Delbo sent me his striking pencil sketch and powerful inked work, which I then interpreted in oil on canvas. I wanted to create a very painterly piece with obvious brush marks etc, but I was also aiming for a nostalgic feel, a kind of 1980’s superhero comic book look, the kind I grew up with. My goal with this animation was to try to recreate, in part, the creative process that both artists went through with the visual information I had. I was able to showcase my painting process more accurately as I could take photographs of my progress throughout. Consecutive images could then be layered like brush strokes over José’s drawing to create the impression that this was one continuous artwork from pencil, to ink, to completed painting. The representation of the line sketch at the beginning, then pencil/ink and lastly the paint layers being applied demonstrate both artists’ struggle for the right lines, tone, form, and colour until the work is finally completed. As the oil was still wet with each photograph the glare of my studio lights can be seen in the brush strokes. Eventually, the figure emerges and as it does, our hero comes to life, looking directly at the viewer -- but is he grimacing in approval or disgust? We will never know for sure as just before he can say anything, white paint is brushed across the canvas entirely and the process begins again. Only the bat is quick enough to escape.