Think of it more as as social club than a standard restaurant.

Flyfish Club

The one knock on New York City’s food scene is that it’s lacking good NFT fare. But a new venture from entrepreneur Gary Vaynerchuk is trying to change that.

Flyfish Club announced it’scoming to Manhattanearly next year as the world’s “first NFT restaurant.” How does it work? You need to be an owner of a Flyfish digital token to partake of the “globally inspired” seafood menu; and another, more exclusive token will get you into a special omakase room.

• Flyfish has sold 1,501 tokens this month to raise around $15 million for the venture.
• The NFTs originally went for 2.5 ETH each, or around $8,300, but on thesecondary marketthey’re trading for 6.63 ETH ($22,000) minimum.

Big picture:Sure, an NFT restaurant sounds goofy, but if you think of it more as a social club, like Soho House, it makes a little more sense. Flyfish is betting that people will buy its tokens as a way to signal their social status, similar to a luxury watch or vehicle. If it’s at least a little bit successful, expect more NFT restaurants to follow.