13/07/2022 Jason Wu Launches NFT of Michelle Obama’s Inaugural Gown

If you dream of dressing likeMichelle Obama, now is your chance — online at least.Jason Wuwill release his first NFT in the form of a digitally wearable copy of the former first lady’s 2009 inaugural ball gown.

While the original ivory silk and organza creation sits in the National Museum of American History in Washington, D.C., the virtual version will be available on the DressX metafashion retail platform. DressX worked with Wu’s team to create a “digital twin” of the original, and the owner of the NFT will be able to digitally wear the gown in a photo.

The virtual dress comes with some IRL perks as well, which DressX calls “exclusive utility,” including two tickets to Wu’s upcoming New York Fashion Week show on Sept. 10, backstage access and a personal meet and greet with the designer.

That represents a trend cited at WWD’s Metaverse Symposium of brands pairing theirNFTsand digital assets with IRL events and special access.

“Because this is quite a new concept for a lot of people who understand luxury but maybe don’t understand technology, that’s why it’s a good way to kind of onboard them and explain,” DressX cofounder Natalia Modenova told WWD of the package on offer. “There is so much value in digital assets, which will be uncovered in the future. But for now, it might not be such an easy concept, and that’s why this makes it easier to understand the value behind this and also introduce the brand and the whole universe of Jason.”

“Fashion is always evolving and changing and as a fashion designer, I evolve with it,” said Wu. “Throughout my career, I have never felt limited to a single form of fashion. Finding new and innovative ways to express my creativity has always been very interesting to me. I am excited that my inaugural NFT gives the world an opportunity to experience a piece of history in such a special, unprecedented way.”

The experience cannot be resold or auctioned, and the NFT will be one-of-a-kind, much like there is only one gown in the museum. “[The inauguration] was an historical fashion moment, and should be digitized and be part of the blockchain because it can stay there forever, and is a vision of how we see digital fashion — it will only continue to help physical fashion,” added cofounder Daria Shapovalova.

Pairingwith live experiences that are traditionally only available to those who work in the industry also opens up new markets for designers, Modenova added: “It’s something that people from the tech industry, or blockchain, are very much not related to because fashion has always been very exclusive. So this kind of opens up the whole fashion world to a new audience, which is an amazing tool to merge those two worlds, fashion and tech.”

Arts

https://www.yahoo.com/lifestyle/jason-wu-launches-nft-michelle-043015573.html?guccounter=1

Interesting NFTs
30K
Artist notes: the halving ceremony is the most unusual part of modern bitcoin production in which the owners bet on how efficiently an alpha can inseminate the market.
Twin Flames #49. Alyson & Courtney Aliano
Non-fungible token ERC-721 Token ID: 0 4MB JPG Minted on May 27, 2021, ed. 1/1 Smart Contract Address: 0x3c28de567d1412B06F43b15e9f75129625fA6E8c
Art Is The Currency of the Infinite
This still-life, titled after one of Pablo Picasso's infamous quotes, was made solely using 3D softwares and apps, in an attempt to bring this often forgotten artistic genre into the 21st century through the use of new artistic mediums and technologies. This piece is also an invitation to meditate on the role of "value" throught the ages and how it's been radically altered by the coming into existence of technologies and concepts like cryptocurrencies and digital scarcity.
The Investor's Dream
The second "Visual Toy" about cryptocurrency and its universe that continues the exclusive collection on this theme. After the first Visual Toy, dedicated to the cryptocurrency itself, this visual toy is the other side of the coin. It represents, as its title tells us, the investor's dream, the current person and his financial hopes. A surreal fantasy of the dreams and longings of every investor, in this case the crypto investor. In this magical, happy and colorful dream, aspirations of all kinds intermingle, both the desire for great benefits, represented in a long animation that shows us a production cycle or series production that ranges from the gastronomic recipe of a two-ingredient cake. Bitcoin slice and Ethereum smoothie, passing through magic, represented in a fairy that transforms the cake into real money, which is sucked into a giant capsule to accumulate it and multiply it. The rest is full of investor aspirations, which appear in their dreams in the form of profits or screens that announce that values are rising steadily, as well as physical possessions, such as the sailboat, the helicopter, homes and other objects or possibilities. A dream full of happiness, fun and hope.
#75168
By OthersideDeployer