23/09/2022 NFT Software Company Chain Inks Four-Year Deal With New England Patriots

The deal with Kraft Group makes Chain the official "blockchain and Web3 sponsor" of the Patriots, New England Revolution, Gillette Stadium, and Patriot Place.


New England Patriots. Image: Shutterstock
New England Patriots. Image: Shutterstock

Web3software firm Chain has entered into a four-year marketingdealwith Kraft Sports + Entertainment, a sporting subsidiary of Kraft Group, to serve as the “officialblockchainand Web3 sponsor” for the New England Patriots, New England Revolution, Gillette Stadium, and Patriot Place.

Chain and Kraft Sports + Entertainment will work together to develop “state-of-the-art Web3 experiences” for Patriots and Revolution fans, according to a press release.

Chain CEO Deepak Thapliyal toldDecryptthat “the vision is to be the tech stack and backbone for all the possible verticals for the Kraft organization which includes Patriots, Revolutions, Gillette, etc. to ensure they become the NFL leader in this space.”

“We plan to offer very unique Web3 and NFT integrations for them throughout this partnership,” he said.

Founded in 1998, Kraft Group is a consortium of private corporations which operate within the sectors of sports, manufacturing and real estate markets. (It is not to be confused with the food manufacturers Kraft Foods or Kraft Heinz.)

The Kraft Group purchased the New England Patriots franchise for a record fee of $172 million back in 1994. CEO Robert Kraft has since helped steer the team to six Vince Lombardi trophies from 10 Super Bowl appearances.

In November 2021, the ​New England Patriotssigned a marketing dealwith sports token platform Socios in a similar bid to enhance fan engagement through Web3 experiences. It's currently unclear how this deal conflicts, if at all, with the Chain sponsorship.

Active participants of the NFT space will recognize Chain for providing the blockchain infrastructure for luxury jewelry firm Tiffany & Co’sinauguralNFT drop—the 30ETH CryptoPunk necklace pendant. The company's deal with Kraft Group now marks Chain's second big splash of the year.

Arts

https://decrypt.co/110344/nft-web3-chain-deal-kraft-group-new-england-patriots

Interesting NFTs
Who is Satoshi Nakamoto?
"Who is Satoshi Nakamoto?" is dedicated to the mysterious creation of Bitcoin, and acts as the showcase artwork within Javier ArrĂ©s’ exploratory series "Bitcoin, The Origin". "Who is the creator of Bitcoin?" The artist, ArrĂ©s, explores this question, and the feelings of doubt and mystery that accompany it, through his unique artistic language. An unknown, an enigma. It should be remembered that the name Satoshi Nakamoto is a pseudonym of Bitcoin's author or authors and gives us little insight into its true creator. For this Visual Toy, ArrĂ©s uses the signature claw machine, his famous half-operation, to symbolize our collective ignorance and unconfirmed belief: As soon as it has the stuffed animal within its grasp and appears to have solved the puzzle, the animal escapes again, and again. At present, there are three more public and studied possibilities who are either believed to be the creators of the currency or who directly claim the creation of it. It may be all or none of them, yet these three personalities leave us clues which are an important part of this interesting enigma. For this moment, it will remain unknown... In this artwork, ArrĂ©s elevates the claw machine from the apparatus, to an iconic pop art object serving as an important element to the Bitcoin creation narrative. Action is everywhere, with each movement serving an iconographical or metaphorical purpose related directly to cryptocurrency: Various ups and downs, roller coasters, mining points, robot, coins and more speak to a sense of hope, risk, mystery, randomness and possibility of pay out. Hundreds of manically thought out details make this creation one of the artist’s most complex Visual Toys to date. ------- "Bitcoin, The Origin" is a set of two Visual Toys, titled "Who is Satoshi Nakamoto" and "It’s Alive!" which reflect and explore the mystery and enigmas behind the creation of Bitcoin. ArrĂ©s presents these proposals to us in his signature style, full of iconography, fantasy, maniacal animations and a panoply of details (both subtle and overt) which simultaneously fascinate, hypnotize, and narrate this historical milestone through the singular vision of the artist. Through this series, ArrĂ©s freezes a crucial moment of cryptocurrency history, taking a still photo under his vision and turning it into two unique crypto artworks. ---- More info about Javier ArrĂ©s: https://javierarres.com/about.html
Eternity
Once you get past these bouncers you might discover eternity -
Christmas Sleigh
First Christmas-themed Visual Toy. For this work the artist has created a fantastic sleigh, ornamented in detail and with all the Christmas spirit that transports us to childhood, illusion, innocence. With its gift wrapping machinery, its Santa, a snow globe, the nutcracker, the European-style village and its soundtrack (first time with music) it is a whole Christmas mosaic for the imagination.
Ethboy
Young Vitalik takes on the role of Picasso’s son Paulo dressed as Harlequin in this artwork but the octahedron Ethereum logo replaces the chequered pattern of the original jester outfit. Leaning against a large chair, the boy genius fiddles with his fingers in a somewhat nervous manner; nevertheless, he stares directly at the viewer with what appears to be a confident, ‘Mona Lisa-like’ smile. Vitalik has no idea what the future has in store for him, but he’s prepared to face any obstacle ahead as he begins life's adventure.
#15360
By OthersideDeployer