Gucci Ghost Aqua Pink #7/20

Cinema 4D, Octane render, Photoshop Everyday #4344

This piece represents the creation of a new "Visual Toy", a term created by me to encompass my unique and exclusive GIF-Arts. The latter, "Crypto Toy Coin" is the only and first in the cryptocurrency theme. In it I represent the fast-paced world of finance in the virtual environment, the Internet with its universe of colors and infinite visual impact, an optimistic and exciting future, a world of possibilities that opens before us. These "Visual Toys" invite you to imagine, that is their function, that is the game. The ultimate goal is that you imagine, that it is you who gives it meaning. There are no good or bad answers, just the projection of each one. I've only created the trigger, the piece where you can project your imagination and let it fly.

Realize what you really want. It stops you from chasing butterflies and puts you to work digging gold. Digital Artwork by Sandro Ieva

Personal project

Back into the void

The idea for this piece was borne out of a tweet of mine that caused a bit of a stir. I’d posted a link to a blog article I’d written a number of months previous titled ‘Who is the Creator’ discussing various types of creative collaborations and why I hire people to work on my animations. It generated a lot of debate around creation and attribution with the community split on whether it’s right or wrong for an artist to hire other professionals to help them realize their art projects. I decided to push the boundaries even further and see how the cryptoart community responded. What if I quite literally had nothing to do with the physical or digital elements of the work other than coming up with the concept and coordinating it? I decided there was one artist in the space who could add huge value to this idea on levels that none other could and so I gathered my courage and contacted the great José Delbo to ask him if he’d be interested in a very unique collaboration. I explained to him that to make this piece ‘work’ he couldn't have any say in what I produced and moreover, he wouldn’t even be allowed to see the animation until it was dropped on MakersPlace. To my surprise, Mr Delbo agreed to my proposal. The animation tells the story of the creative process, which includes my roles as writer, director, and producer working with a team and making edits and changes ‘in real time’. The dialogue between myself and my ‘hired guns’ plays out in front of the viewer. The music written for the piece adds to the nostalgia of the comic book superhero theme but other elements such as the snapping and kicking of the pencil and the signing of my signature at the bottom incorporates further layers and challenges the viewer to ask important questions, such as, is the ‘Art’ the final animation (the creation) or is the ‘Art’ the concept/credit for the creation itself?