Platform Launch Led by Exclusive Tory Lanez Music and Art Experience

BETHLEHEM, Pa., Aug. 4, 2021 /PRNewswire/ -- Vinco Ventures, Inc. (NASDAQ: BBIG) a leader in selective acquisitions leveraging new market opportunities by utilizing the B.I.G. Strategy: Buy. Innovate. Grow., is pleased to announce the launch of its subsidiary Emmersive Entertainment's first ever music streaming platform, led by the exclusive new album and art release of global superstar, Tory Lanez's, titled "WHEN IT'S DARK."

Available for pre-sale today, August 4^th at 5:00PM ET, the limited-edition E-NFT will sell for an industry disruptive $1. The E-NFT will provide streaming music and accompanying artwork with playback available in the Emmersive Entertainment App, which is expected to be launching shortly on the Apple and Android platforms. Emmersive Entertainment, in partnership with Tory, will release 1,000,000 copies of the latest album exclusively available via E-NFT.com, creating a new music distribution "fan" opportunity. Once sold out, the E-NFT is designed we believe so that the only way to experience the album is to purchase the E-NFT from another consumer via the E-NFT.com marketplace, creating an opportunity for fans to potentially financially benefit from the resale distribution of this limited music and art experience.

"First and foremost, I put blood, sweat and tears into creating my music, because delivering the highest quality of music is paramount for me," said Tory Lanez. "I couldn't be more excited to have a platform from Emmersive Entertainment that allows my fans and collectors alike to not only hear my music, but become entrepreneurs as well if they choose to, by having the ability to resell and set their own price on the open market. This allows for a completely different kind of fan engagement, which is the next iteration of the music industry, an absolute paradigm shift. I'm proud to be in partnership with a team that fully supports my vision."