21/10/2021 How To Make An NFT Project As Popular As Nike

NFTs aren't just valuable economically. They're also revolutionary when it comes to branding. Projects such as CryptoPunks, Bored Ape Yacht Club (BAYC), Koala Intelligence Agency, Art Blocks, CyberKongzand many more are changing brand-building approaches.The days of physical brand building, which has helped companies such as Nike, Gucci, etc., create their followings, is being replaced by a digital metaverse with a cult following.

CryptoPunks and BAYC NFTs (both of which I own at least one of) have created communities of core enthusiasts that are rarely seen with mainstream brands. For instance, it's rare to find someone changing their profile picture to a new Nike kicks or Patek watch, no matter how valuable those assets are. But on Twitter, you can find many peoplechanging their profile picturesto avatars of their favorite NFT project.

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These vibrant communities help in increasing the value of NFTs. Today, the most popular NFTs are worth more than a small house in some parts of America. For instance, CryptoPunks tokens, pixelated humanoid characters that weregiven away for free back in 2017, were worth a minimum of about $400,000 when I wrote this.

As a consultant with my own agency, I see a lot of projects early on. Every successful NFT project adopts different but similar brand-building strategies. These strategies have helped create a vibrant community for them, which means more awareness and mainstream interest. But despite the current popularity and value of the NFT sector, I think there's still plenty of room for improvement in approach and technology.

Access And Utility

NFTs as access passes are a growing theme. This is when owning an NFT gives the holder access to certain benefits. Such benefits range from being part of an exclusive club to real-life benefits such as having access to certain works or events and even access to stories are part of it for some. One interesting case is VeeFriends. (I own a VeeFriend as well.) Gary Vaynerchuk created the collection of 10,255 tokens, and holders will be able toattend VeeConfor the next three years.

Arts

https://www.forbes.com/sites/forbesagencycouncil/2021/10/19/how-to-make-an-nft-project-as-popular-as-nike/?sh=2629197c7738

Interesting NFTs
Tile [20, 5] - Bring It to Me
20 5
POPZ PUNKS #7
POPZ PUNKS 7/110
#61301
By OthersideDeployer
Fuku-Shiva
The term “Fuku” refers to fortune or good luck. “Shiva” refers to the Hindu deity who represents strongly polar qualities, both severe and delicate. On a beach inspired by adventures on Phi Phi island in Thailand, three youths cavort. Two are representational figures and the third is psychologically rendered. A dynamic relationship ensues between the triad; a reciprocity of active and passive states. The boy on the right engages in maneuvers of evasion, defense, and is dressed in a speedo which reiterates the colors and symbolism of the caution tape on the left and upper right frame of the composition. In concurrent reaction the psychedelic figure shoots out a rocket powered paper airplane. The nude boy seated in the froth and sand approaches in passive repose, and is met with active attention but equal physical reserve by the psychedelic being. Perhaps the most naked figure is also the least representational. Looming large, dynamic, and active, it engages its companions playfully. Various symbols interject into the otherwise naturalistic scene, most notably a beach ball and two contaminated barrels nested in the sand. The upright barrel reads “FukuShima” in Kanji. The barrel laying down reads “Dharma”. To the left the scene is bounded by caution tape, reiterating the danger of the nuclear waste while also hosting alien archetypes, whose presence, as is the nature of these entities, runs up and just behind the consciousness of the psychedelic figure’s eggshell-like skull.
Smile to Shreds, Neon Gwen
The First KayPikeFashion Mint Ever. Ever feel so joyful and were grinning so hard you felt you could split in half? That punk rebel yell of glee when you pull of a particularly refined stunt? This is the paint of dreams, fangs and neon. Hellish and hard to pull off. I was able to with this work quietly paint a sweet inner tale of childhood influences, rat fink and autobody shops. All while pretending to paint gwenom for the audience. More on that in bonus material. This is my alternate animation made specifically for crypto art collectors. It will only ever exist in this format. You get the Shiny, unused in media verified image. More on that in the bonus material. Mixed Media: Bio/Digital. Glycerin on 5'9" human skin 10-14 hours Performance art. Shot on Canon EOS RP. 16 + hours Photoshop and DaVinci Resolve. All Works are SFW. Art has been Seen on the front page of Reddit, Featured in the New York Times, Galileo.tv, and multiple other promotions including Twitch.tv, Disney Interactive, RIOT games, WB games, AMD and more! More on how this art is unique and potentially explosive in the NFT world: https://youtu.be/CXbNF2Y6srs ------------------------- The purchase of this NFT Grants the buyer unique bonus material. Physical Mail Bonus Package: A verified physical Art Print. Autographed from the artist in 12x16. Please allow a few weeks for delivery. Digital Bonus Package: This image in .mp4. An "About the Art" Video and an "From the Artist" introduction. A README.txt about the artwork with some personal notes and Links relevant to the artwork.