Reddit users appear to be upvoting non-fungible tokens (NFT).
The social networkâs users have opened over2.5 million crypto walletson the platform since Reddit released its NFT marketplace in July.
Reddit claims it has50 million daily active usersand grossed over $350 million in earnings last year, so its foray into Web3 may bring more revenue to the social platform.
The social networkâs NFT marketplace requires users to set up a Reddit Vault Wallet to purchase and store tokens. The wallet allows users to manage community points stored on-chain that can be used for various in-app purchases.
Redditâs rollout of NFTs has been in the works since its initial release ofCryptoSnooâ in June 2021, an NFT collection based on the platformâs logo, Snoo. In July,Reddit opened its NFT marketplaceto the public, ahead of its Augustairdropsto users with high karma across four Snoo-based collections.
As the total number of wallets is roughly 3 million, itâs clear the interest in owning thesePFP NFTsis driving adoption â the vast majority of new users have hopped on board in the past three months.
Across its collectionsThe Singularity,Aww Friends,Drip SquadandMeme Team, the lowest floor price is 0.01 ETH, or about $13.