The token will allow traders to participate in theplatform’s governance protocol, as well as profit from the marketplace’s success through community ownership.
“Since launching [four] months ago, 146,823 users have traded $1.2 billion dollars [sic] worth of NFTs on Blur (wash trading excluded),” Blursaid in a tweet.“This growth is breathtaking and was only possible with the support of the Blur community.”
NFT traders have been awaiting the BLUR token’s release since the platform went live. Originallyset to release in January, Blur has been airdropping its token since October through “care packages” to collectors who have traded an Ethereum-based NFT in the past six months. On Tuesday, Blurdelayed their token-launchby 90 minutes, warning collectors to be aware of potential phishing attempts and scam links.
Blur launched in October with astrategy to cater to professional NFT traderswith a zero-fee marketplace. In its first 24 hours,it conducted $2.5 million in trading volume, creeping up on OpenSea’s trading volume. While the royalty-optional marketplace has added fuel to the fire to theongoing debateamong creators and marketplaces, it has continued to trail behindOpenSea’s trading volume numbers.
According to early data fromDune Analytics, 360 million BLUR tokens have been airdropped to "care package" holders. While traders have 60 days to claim their BLUR, over 200 million, or nearly 57% of the token's supply have been claimed.