24/11/2021 Macy's iconic Thanksgiving Day Parade balloons are now NFTs

The non-fungible token craze has made its way to the annual Turkey Day parade.

Macy’s auctioning 10 limited NFTs which will benefit Make-A-Wish Foundation

Dia Dipasupil/Getty Images, FILE

Macy's is turning some of the iconic balloon designs from its annualThanksgivingDay parades into non-fungible tokens (NFTs), some of which will be auctioned to benefit the Make-A-Wish foundation.

NFTs have becomeadopted by the mainstreamand are especially popular amongbudding digital art collectors.

Macy's first-ever NFT series is launching in celebration of its 95th annual Macy's Thanksgiving Day Parade, which is returning in full-swing this year after pandemic restrictions curbed some of its excitement last year.

"As we celebrate our rich legacy, 95 years in the making, we were struck by the unique place the Parade holds in pop culture, always evolving and reflecting the greatest characters and artists of each generation," Will Coss, the executive producer of Macy’s Thanksgiving Day Parade, said in a statement.

"To celebrate that history, we created art in a new form through NFTs that would bring the magic of the Parade to a new generation while raising funds for our partner Make-A-Wish," Coss added.

The NFTs are based on Macy's archival content and balloons that have appeared over the parade's nine-decade history. They are being designed by a digital art agency REOMETRY.

Starting last Friday and going through Nov. 30, Macy's is auctioning 10 of its unique NFT designs, and 100% of the proceeds generated from these 10 digital collectibles will go toward benefitting Make-A-Wish, a group that grants life-changing wishes for children with critical illnesses.

Macy's is also dropping an additional 9,500 free generative NFTs, featuring past parade balloon designs, that will be available on a first-come, first-serve basis starting at 10 a.m. ET on Thanksgiving Day. The auction and NFT drop can be accessed at macys.com/NFT.

Bids on some of the 10 NFTs up for auction have already topped $5,000 as of Tuesday.

The NFTs are powered by the platform Sweet and built on the Polygon blockchain. Even if the free NFTs are sold by fans in the future, 10% of any sales generated will be donated to Make-A-Wish, in perpetuity, using the blockchain technology.

NFTs have exploded in popularity amid the pandemic, creating an entirely new marketplace in recent years for digital collectors. Many recent NFT sales have garnered eye-brow raising sums. An NFT of Twitter CEO Jack Dorsey’s first-ever tweet fetched some $2.9 million in March. A collage by digital artist Mike Winkelmann, known as Beeple, fetched a whopping $69 million when it was auctioned as an NFT by Christie’s.



Interesting NFTs
Wonky Icy Selkirk Amur
Uh, hi! I'm Wonky Icy Selkirk Amur. My friends describe me as petulant and ridiculous. My great-great-great-great-great-great grandkitty lived with Mother Theresa. I hope you like kitten around as much as I do!
Another Day In Paradise
Just as the book speaks to intelligence, the image in all its muteness speaks to the heart.
By OthersideDeployer
The Doomed #64/100
Tech won't save us.
Beautiful Worlds
Welcome to the ‘Beautiful worlds’ where nature and technology have merged into a single entity. These are Ai generated and hand finished visions of solarpunk future in which I would really like our future generations to live and prosper: the future we might have if we took the very “alternative route” which now lies before us: replacing states and corporations which free federations of communities and cooperatives, using decentralist and ecological technologies to create a world beyond economic scarcity and social hierarchy, defined by autonomy, mutual aid, diversity, and inclusiveness. The long-term goals of solarpunk are freedom and well-being for all by adopting and developing such ecological technologies as: solar, wind, wave and geothermal energy rather than oil or gas to generate electricity; a world of decentralized eco-cities, permaculture and vertical farming, free and open-source software, open-source hardware, small-scale fabrication laboratories, micro-manufacturing, 3D-printing, and countless examples of commons-based peer-production online: meeting the maximum amount of needs, in the shortest time, using the minimum possible amount of energy. It’s a world of decentralized and confederated eco-communities, using technology for human-centric and eco-centric ends rather than for accumulating power and profit – mending the metabolic rift between first nature (the natural world) and second nature (human culture) – and where social hierarchies of race, gender, sexuality, and disability are considered horror stories from the past “oil age”. Solarpunk desires societies of polycultural ethnic diversity and gender liberation, where each person is able to actualize themselves in societal environment of free experimentation and communal caring; This philosophy proposes that in order for the social and natural worlds to reconcile, humans must first transform their relations to each other – recreating society along egalitarian, cooperative, and democratic lines – and then transform their relations towards nature – adopting an attitude to cooperation, rather than domination, towards the planet and its nonhuman forms of life. Text by Connor Owens. This artwork took me a year to create and for you it will take a year to discover. Master autonomously updates once a day at 12am with one of 366 original artworks. Enjoy!