28/12/2021 Ferrari steps into the world of NFTs, inks deal with tech firm Velas

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

Ferrari has inked deal with Swiss technology firm Velas Network to create non fungible tokens (NFT) for its fans, the luxury sports car maker said on Monday.NFTs enable users to own rare digital artifacts through the blockchain network that backs cryptocurrencies. All forms of art, tweets, music, GIFs, and more such digital assets can be owned through NFTs. The possibilities of buying and selling digital assets are endless.

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team. The multi-year agreement provides for the creation of exclusive digital content for the Scuderia’s fans.

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“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.

According toGoogleTrends, a service that tracks the most popular combinations Google users aresearchingfor ‘NFT’ more than ever—and “crypto” is not the most popular search on Google’s search engine anymore.

People are bidding thousands to own these collectibles, and some are even selling for millions. A recent report by Cointelegraph revealed that people have spent over $9 billion in NFT sales so far—and total sales are expected to reach $17.7 billion by the end of 2021. The research states that sales of NFTs have grown from $41 million in 2018 to $2.5 billion in the first half of 2021, representing a 60-fold growth in three and a half years.

Few weeks ago, Sportswear giant Adidas Originalsearned$23.5 million by selling 30,000 of Adidas’ “Into theMetaverse” non fungible tokens (NFTs) within a matter of hours of going on sale Friday.

Meanwhile, Adidas rival Nike, has filed seven trademark applications as it prepares to enter the metaverse, according to Bloomberg. As part of the application, the company indicated its intent to make and sell virtual branded sneakers and apparel.

Arts

https://indianexpress.com/article/technology/crypto/ferrari-steps-into-the-world-of-nfts-inks-deal-with-tech-firm-velas-7692804/

Interesting NFTs
The River of Emeralds
Golden conditions at one of my favorite locations in the Rockies. The light, the colors, the textures; what more can you ask for? I just loved the way this river flowed into the sunset and the mountains in the background. It's rare you find a scene as perfect as this one. But when you do, you have to take advantage of it.
limegreen gen6
Ugh! limegreen gen6 here. I'm here to enjoy reading garfield and fighting the patriarchy. I'm often described as preposterous, and I own it. In time you'll learn how purrfect I am.
The classical poet Ono no Komachi, one of the Six Immortal Poets
Katsushika Hokusai (1760-1849) The classical poet Ono no Komachi, one of the Six Immortal Poets 1800s-1810s - Japan
Auto-Erotic Sphinx with Toys
In this image, a giant sphinx spoons itself in erotic play within an aquatic styled environment littered by various denizens. These creatures include symbols and archetypes both current and nostalgic–each inhabiting a rootedness within mass cultural adolescence. Among the roster are Servbots, video game inspired mushrooms, a Pacman-like creature, a distant sea faring rubber duck, creatures sporting the symbols reminiscent of popular anime, and a Pokemon-like rabbit (a novel incarnation of Ganesha indicated by the Shiva trident on its nose). In addition, a few sea creatures partly inspired by sea monsters of western antiquity conglomerate along the mid left side of the composition. The Sphinx itself is an amalgam of aquatic, fetishist, ancient Egyptian, and 80’s style adornments, both living, as in a clown fish, or material, such as a cassette tape. Nautically colored antennae receive somatic signals from the atmosphere, perhaps from the 8 Ball moon or giant ringed planet beyond.
Tile [7, 13] - The Notch
7 13