28/12/2021 Ferrari steps into the world of NFTs, inks deal with tech firm Velas

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team.

Ferrari has inked deal with Swiss technology firm Velas Network to create non fungible tokens (NFT) for its fans, the luxury sports car maker said on Monday.NFTs enable users to own rare digital artifacts through the blockchain network that backs cryptocurrencies. All forms of art, tweets, music, GIFs, and more such digital assets can be owned through NFTs. The possibilities of buying and selling digital assets are endless.

From next season, Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team. The multi-year agreement provides for the creation of exclusive digital content for the Scuderia’s fans.

“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.

According toGoogleTrends, a service that tracks the most popular combinations Google users aresearchingfor ‘NFT’ more than ever—and “crypto” is not the most popular search on Google’s search engine anymore.

People are bidding thousands to own these collectibles, and some are even selling for millions. A recent report by Cointelegraph revealed that people have spent over $9 billion in NFT sales so far—and total sales are expected to reach $17.7 billion by the end of 2021. The research states that sales of NFTs have grown from $41 million in 2018 to $2.5 billion in the first half of 2021, representing a 60-fold growth in three and a half years.

Few weeks ago, Sportswear giant Adidas Originalsearned$23.5 million by selling 30,000 of Adidas’ “Into theMetaverse” non fungible tokens (NFTs) within a matter of hours of going on sale Friday.

Meanwhile, Adidas rival Nike, has filed seven trademark applications as it prepares to enter the metaverse, according to Bloomberg. As part of the application, the company indicated its intent to make and sell virtual branded sneakers and apparel.

Arts

https://indianexpress.com/article/technology/crypto/ferrari-steps-into-the-world-of-nfts-inks-deal-with-tech-firm-velas-7692804/

Interesting NFTs
Dreaming at Dusk
More than 15 years ago, Tor onion services were brought to digital life. An ecosystem of onions has been blooming ever since. To commemorate this landmark in the history of privacy, we collaborated with @ixshells to create a one-of-a-kind digital artifact: a generative art piece derived using the private key of the very first onion service, duskgytldkxiuqc6.onion. This auction benefits the Tor Project, the nonprofit protecting your human right to privacy. 1020*1280 / 60fps / .mp4 / RSA1024
Playtime At Le Mans
Playtime At Le Mans | From [The Room] series A creation which focuses on minimalism and the beautiful characteristics of the famous Le Mans Porsche 917K. Do you prefer the relaxed day cycle of the Gulf Blue... or the more engaging and exciting Gulf Orange. What mood are you in? Will you win over your imagination. The cycle of time lives on...
Friendship Bracelets #20153
Since founding Art Blocks in 2020, artist Erick Calderon (a.k.a. Snowfro) has been intrigued by the idea of representing digital artwork in the physical world in the form of an ephemeral physical object with meaning, but with no inherent value. Donald Judd has long been an inspiration for Art Blocks. One aspect we admire most about Judd’s artistic practice is the elegance of design he effortlessly paired with the accessibility of materials that could be found at a hardware store. With Judd as inspiration, we hatched a plan to create a unique generative art friendship bracelet that includes instructions to make, in minutes, a simple bracelet using a few dollars’ worth of embroidery floss. Donald Judd believed that what surrounds us in our day-to-day life is already so beautiful, and that ultimately the experience of creating art is as important as owning it. Erick was incredibly excited to collaborate with renowned artist Alexis AndrĂ© (a.k.a. MacTuitui) to bring generative art and ephemeral physical objects together in the form of friendship bracelets. Conceptualized by Erick and aesthetically and programmatically designed by Alexis, this project pairs creative coding with a beautiful spectrum of embroidery floss colors. The project was a true team effort, as each member of the Art Blocks team designed and named their own color palette! The project is a token of our appreciation to the creators, makers, builders, and collectors who have all contributed to making the Art Blocks community what it is today. Participating in this project is a signal, both online and IRL, that you’re a participant in this evolution of art + community. You are pushing the best ideas forward. You are the reason all of these imaginative projects come to life. Our community is what makes all of this possible. So, to say it plainly, we appreciate you, and we hope that you’ll accept this bracelet as a token of our special friendship! The owner of any wallet with an Art Blocks piece at the time of snapshot (October 26, 2022, at 3pm US Central time) is eligible to claim two mints from this special generative art project. We would love to see you keep one bracelet and share your love for generative art by gifting your second mint! These mints are free to claim (you pay only the gas) and exist on L1 Ethereum. Please note that we may in the future release additional modified iterations of the Friendship Bracelets project, ideally on an L2 scaling solution, that may substantially increase the total supply of tokens related to the project, with the intent of being a more accessible entry point to a larger audience. But this version is what we're here to celebrate today, and this gift is for you in gratitude for your support along the way. Please enjoy this token of our friendship and explore the wonderful artwork created by Alexis AndrĂ©. Then, let's all make bracelets together! Warmly, Alexis + Erick + the Art Blocks team The claim window expires on January 10, 2023, at noon US Central time. Click into the Display Notes for information about making your bracelet.
taro
conceptual art. drawing and digitally processed
Fuku-Shiva
The term “Fuku” refers to fortune or good luck. “Shiva” refers to the Hindu deity who represents strongly polar qualities, both severe and delicate. On a beach inspired by adventures on Phi Phi island in Thailand, three youths cavort. Two are representational figures and the third is psychologically rendered. A dynamic relationship ensues between the triad; a reciprocity of active and passive states. The boy on the right engages in maneuvers of evasion, defense, and is dressed in a speedo which reiterates the colors and symbolism of the caution tape on the left and upper right frame of the composition. In concurrent reaction the psychedelic figure shoots out a rocket powered paper airplane. The nude boy seated in the froth and sand approaches in passive repose, and is met with active attention but equal physical reserve by the psychedelic being. Perhaps the most naked figure is also the least representational. Looming large, dynamic, and active, it engages its companions playfully. Various symbols interject into the otherwise naturalistic scene, most notably a beach ball and two contaminated barrels nested in the sand. The upright barrel reads “FukuShima” in Kanji. The barrel laying down reads “Dharma”. To the left the scene is bounded by caution tape, reiterating the danger of the nuclear waste while also hosting alien archetypes, whose presence, as is the nature of these entities, runs up and just behind the consciousness of the psychedelic figure’s eggshell-like skull.